Posts Tagged Zero Motorcycles

Zero – Taking Flight

Congratulations to Zero Motorcycles on their 2012 model announcement yesterday at EICMA in Milan, Italy.  In addition to providing lots of photos and specifications which an intrepid electric motorcycle enthusiast can easily find (hey, I’m Brammofan, not Zerofan), they also released a video in which I have found the hidden secret to how the bike achieves so much air time in the video.  I guarantee that this is an actual frame from the movie at the 0:50 mark.  You can’t make this stuff up:

Operation ZeroGullWing has been compromised.



4 Comments Brammo Wins the e-Bike Shootout

Go to the article on about the site’s comparison of the Brammo Enertia, Zero S, and Native S electric motorcycles for the whole story.  It’s another well-written piece by Jeff Cobb, who has authored several comprehensive articles about electric bikes.

The challengers, posed in front of a Dinosaur Juicemaker. (Image courtesy

Seriously… go read the article.  I’m just going to pull out a few Brammo-centric quotes:

We also liked the Brammo, which falls neutrally into turns – albeit with limited steering lock which makes on-street turnarounds tight. Otherwise, it’s confidence inspiring, and will eventually drag its lower alloy platform pegs which complete its Sportster-like riding position. Its 100/90-18 front and130/80-17 rear Avon Road Rider Tires offer adequate grip for city/suburban purposes.

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All these bikes have hydraulic front and rear disc brakes with the Brammo’s Brembos being tops.

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Similarly, the Zero’s square-tubed alloy kickstand seems like overkill to some MO staffers, but alternately could be looked at as burley and unique. The same could be said of the Brammo’s cast kickstand with “Brammo” embossed as evidence of yet another high-quality touch to this most thoroughly-sorted machine.

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In all seriousness, potential consumers can make their own minds up about fit and aesthetic considerations, but we otherwise feel most confident with the $7,995 Brammo Enertia, over the $9,995 Zero and $7,500 Native S, in this order.

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Although not able to match the Zero’s power-to-weight ratio, and lacking some of the assiduously thought out weight-saving details, the Brammo has its own qualities and is the most all-around solid. If the Zero had better brakes and suspension, it would have been closer, but despite the Brammo’s slightly lower range potential, its 20% lower price tips us over the edge in its favor.

The Enertia feels solid and well-engineered,” Kevin comments. “It’s what I imagine Honda might’ve built if it had taken the plunge as early as Brammo.”

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Further, Brammo’s dealer support may be best, especially if the company’s plans to roll out a national network come to pass.

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At this juncture at the dawn of the proposed EV revolution, our e-bike pick of the day is the Brammo Enertia.


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Brammo Enertia: “Hurray for Hollywood”

Stuck in traffic in West Hollywood and feel the sudden urge to test drive a Brammo Enertia?  Don’t want to drive out to the ‘burbs in El Segundo or Westwood (Pico Boulevard) and visit that big box store you love to hate?  Want to talk with someone who walks the walk and talks the talk about electric two-wheeled vehicles?

Head down to Hollywood Electrics and talk with Harlan Flagg, proprietor.  He’s been selling electric motorcycles for years and knows his stuff.  For instance, he knew that it was high time he procured a Brammo Enertia so that his customers could take one for a spin and compare it with the other bikes that he has been selling: the various models of  Zero Motorcycles and the Electric Motorsport GPR-S.

Mr. Flagg says that, although he’s not an “official” Brammo dealer (not yet, anyway), he’s the first place outside of Best Buy where you can test ride and purchase a Brammo (he’ll facilitate the sale through Best Buy) and compare it to the other brands of electric motorcycles.

Best of luck to you, Mr. Flagg, and please send us some pictures of your happy test riders as soon as you can.

You can follow Hollywood Electrics on Twitter or Facebook.

UPDATE: Harlan posted this picture of his Brammo Enertia (ready for test rides!) out in front of his shop:

Support your local electric vehicle shop, drop by Hollywood Electrics, test drive the Enertia, and order 1,000 of them.


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Brammo featured in Motorcycle.Com Novella has published a lengthy and detailed examination of the electric motorcycle industry featuring Brammo, Zero, and Electric Motorsports.  The “Electric Motorcycle Primer” touches on many issues: battery development, electrical grid integrity, and practicality of these bikes, to name just a few of the subjects scrutinized.

In my constant attempt to balance my personal responsibility of chronicling everything-Brammo, with the respect for the rights of others to get all the web hits they are entitled to, I’ll just pull one great anecdote that Brammo CEO, Craig Bramscher, told the reporter:

Bramscher told about a man who’d never ridden but bought an Enertia. One day when he went out for a burger, he was approached by a little kid who asked, “Hey, are you a motorcycle rider?”

The rider had bought a helmet and a motorcycle jacket and looked the part, but he told Bramscher, it only dawned on him when he answered, “Yeah, yeah, I am.”

It was then that the rider realized, “Hey I’m in the club now, even if it’s a neophyte, a junior,” Bramscher says.

“I think if a motorcyclist can think back to when they were [new] in the club,” Bramscher says, “they have to open their heart at least to electric motorcycles.”

Whether he and others selling electric motorcycles are right, time will tell.

This article needs to be on your “must read” list if you’re a Brammo Fan, and should be on your short list of sites to watch for electric motorcycle news.


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KABC-TV Reporter Rides the Brammo Enertia

KABC News in Los Angeles produced a positive piece on electric motorcycles in general.  Dave Kunz, the Automotive Specialist begins the piece with the Zero motorcycle, and mentions “Hollywood Electrics,” Los Angeles’ “one stop shop” for electric two-wheelers (although they don’t sell Brammos).  The Brammo Enertia appears at 1:21.   “It’s actually more substantial and has a more conventional look than the Zero.”  The reporter mentioned that the final price of the Enertia after incentives was “about $6,000.”   Actually, it’s closer to $5834. Kunz ended the report with the cleverly snarky, “Eventually, we should see quite a few more Enertias, Zeros, and other electric motorcycles out on the road . . . we just won’t hear them.”  Yeah.


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