Posts Tagged WeberShandwick
Congratulations to PR Agency Weber Shandwick for winning one of the Annual Communicator Awards of Excellence for its work on “Brammo Gears Up,” its product launch campaign for the Brammo Enertia all electric motorcycle.
The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
The Communicator Awards provides winners and their clients the recognition they deserve and gives communications and creative professionals proof and validation that their work is outstanding and highly regarded by their peers. The Communicator Awards provides an equal chance of winning to all entrants regardless of company or agency size and project budget.
The Award of Excellence, our highest honor, is given to those entries whose ability to communicate puts them among the best in the field. The Award of Distinction is presented for projects that exceed industry standards in quality and achievement.
For well over a decade, the Communicator Awards has honored the best creative work in the communications fields. And now, as we enter our 16th season, we are announcing even more categories to honor your work. Along with our expanded web and interactive categories we have added categories in the areas of Social Media and Social Responsibility. Award of Excellence winners will have the opportunity to have their work showcased in the IAVA Winners Gallery.
Who is Behind the Communicator Awards?
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo! To learn more about the IAVA please visitwww.iavisarts.org.
Based on some information in yesterday’s “FearlessQA,” I’ve just pin-pointed the last, known location of the Green Brammo Enertia that got chained up in Washington, D.C.:
Snapshot from the video “We give a bike to President Obama”:
And this, from Google Maps Street View:
This would be 700 13th Street, N.W., Washington, D.C.
According to Dave Schiff, the bike is safely in the custody of Brammo’s PR company (which happens to have its office at that very address). It’s awaiting all the formalities to go either to the Department of Energy or . . . ?
Logo Contest? Say what?
Oh, you haven’t heard about the Brammo logo contest that ad agency Crispin Porter + Bogusky (CP+B) announced and facilitated on crowdsourcing site Crowdspring.com for a shot at $1,000.00? The winning “designer” (I’ll explain why it’s in quotes, later) will be chosen by Alex Bogusky with input from Craig Bramscher, CEO of Brammo. Or maybe it’s the other way around. Basically, if you’re not familiar with the names, the companies or “crowdsourcing,” then you’ve probably found my site by searching for pictures of Debbie Harry (the best one is here) and should just download it and keep moving.
I’m hip to the contest. What’s a “kerfuffle”?
Do I have to do everything? Look it up. Or, if you’re wondering how it’s supposed to sound, you can click here, repeatedly, and the nice lady will say it over and over again. If you want, you can imagine that it’s being enunciated by Ms. Harry.
In relation to the Brammo logo, the kerfuffle is about the issue of “crowdsourcing” and how the design community is up in arms about CP+B using a cheap trick like this contest to destroy the integrity of creative people all over the world. You see, many of these people have jobs with agencies whose bottom line depends on having clients come to them to design their logos. These people equate crowdsourcing, especially when it is underwritten by a competing advertising agency, to the type of despicable behavior one might expect from a traitorous person of questionable parentage. They claim that an ethical lapse has occurred which cheapens their professional standing, minimizes the effort involved with proper logo creation (a term they actually call “branding,” not to be confused with the act of a red hot iron with a design on it being applied to the hind end of a bovine . . . actually, it bears a striking resemblance to that), and threatens the very foundation of their industry (which they prefer to be called a “profession,” kind of like “sex workers” prefer to be called members of the “world’s oldest profession.”)
Just in case you think I have a prejudice against “creatives” or “designers,” I want to clarify that I do not. Some readers of this blog are aware of my close and dare I say it, loving (in a platonic way, of course) relationship with the CP+B interns whose services were won by Brammo in an Ebay auction last Spring. They were a hard-working group and their talent was easy to see while working on the Enertia campaign. They, however, would be the first to tell you that Brammofan can be one critical person of questionable parentage. The take-away is that I call them as I see them. Which brings me to the issue of designers vs. “designers.”
The difference between designers and “designers” is that the first one works with an agency and the second one doesn’t. The first one doesn’t enter crowdsourcing logo contests and the second one does. The first one researches branding issues and the second one has a PC and a copy of PhotoShop (probably pirated). The first one attends client consultations and will tweak the minute details of their design over the course of weeks, and the second one slaps something together in a couple hours.
Okay, so the designers think that “designers” should stop contributing to the downfall of the industry.
Here’s the original article. (See also, FastCompany‘s take on this and BNet’s.) They even went so far as to design a logo memorializing this event:
But here’s the deal: you get what you pay for. Someone who’s going to pay a couple hundred bucks for a logo on crowdspring.com is not going to shell out the thousands or millions to CP+B for a new logo for their product.
There are a couple reasons why Brammo and CP+B are in the midst of this kerfuffle. One is that the designers feel betrayed by Bogusky encouraging “spec” work, which is another term for uncompensated work performed by “designers” for the admittedly slim chance of being chosen as the winner. Sounds a bit like gambling, right?
The other big reason for this conflict is that the designers have tunnel vision.
The designers see the Brammo CP+B logo contest as being only about design and crowdsourcing and the cheapening of their profession. What so many of them fail to see, even as they contribute to it by the gnashing of their own teeth, is the public relations value of the contest. And what created even more PR value than the contest? The kerfuffle. This. Right now. Even as I type these very words and you read them and immediately forget them and feel compelled to comment, or tweet, or email your friends to come and read the ravings of this Brammofan idiot, the folks at CP+B, and Brammo, and probably Weber-Shandwick and Best Buy (to the extent they bother reading my rants), are counting the number of times I’ve mentioned the words Brammo, Enertia, CP+B, Best Buy, and wondering what the next outrageous idea from Bogusky might be. (May I suggest, on spec of course, a Subservient Brammo – Geek Squad site, complete with a guy in a Geek Squad uniform, wearing a Bull head, in a messy garage, with a Brammo Enertia, responding to typed-in requests?)
With that, I sign off this post with the news that, according to the Crowdspring.com site, the logo contest winner should be announced any moment now. And, for what it’s worth, this is my favorite logo submission of the more than 700 submitted:
Marketing blog ClickZ.com posted a nicely-written article about the Brammo/CP+B intern story today. Some choice quotes:
In May, Brammo spent nearly $18,000 to win an auction on eBay. It won the company access to 40 interns from advertising agency Crispin Porter + Bogusky. Soon afterward, according to Brammo CEO Craig Bramscher, the company informed the interns they need not keep their efforts secret. He said the same freedom was granted to teams working for Brammo at public relations firm Weber Shandwick.
“We asked them both for as much transparency as feasible with potential customers and anybody involved with our production,” Bramscher said.
Despite the urge for openness, Bramscher and his colleagues were somewhat surprised when they discovered the creative teams really took to heart the transparency thing. The interns, in particular, were discussing their work online, showing off ideas for possible Brammo images and other work that hadn’t been approved, or even seen, by Brammo execs. “We saw some comps of our logo long before the agency principals showed it to us,” Bramscher said. “It was a leak. We talked about having some level of transparency within the organization, but I think the principals at Crispin Porter + Bogusky were surprised we’d seen most of their presentation before they presented it to us.”
Although Bramscher believes the “leaks” ended up bringing extra attention to Brammo, which has plans to sell its cycles at Best Buy stores, he acknowledged there is a danger to allowing unbridled freedom. “We had one incident in which somebody assumed a date that we were going to be in Best Buy stores and announced we were going to be in the Portland store that day. But it wasn’t true,” he said.
Chris Elliott, a Weber Shandwick group manager involved with the Brammo account, attributed much of the unapproved blabbering to the ages, energy and online lifestyles of the interns. “Part of it is the enthusiasm around the brand and product,” he said. “But what happens is, when you start spending more and more of your life integrated with social media, the lines get blurred.”
The article did not mention the “World of an Intern” video the crew released last week (47,000 views so far).
Although many of the interns have headed back to school this week, the remaining folks will be presenting their work to Bramscher this Thursday at the Boulder, Colorado headquarters of CP+B.
Weber Shandwick Named Agency of Record for Brammo, Manufacturer of Plug-In Electric Motorcycles
SEATTLE, June 8 /PRNewswire/ — Weber Shandwick has been named public relations agency of record for Brammo, a manufacturer of plug-in electric motorcycles. Brammo is launching its first model, the Enertia, which goes on sale at Best Buy in the Portland market in early July.
The Ashland, Oregon-based company selected Weber Shandwick for its deep experience in the fields of “clean technology,” transportation and consumer marketing. Brammo is ramping up production of the Enertia, an urban commuter bike that exceeds speeds of 50mph and can travel 45-plus miles on a single three-hour charge. At roughly $.32 per fill-up and under one-cent per mile, the Enertia is positioned to be the green alternative for the new urban consumer.
“The Brammo team is really excited about this new partnership,” said Brammo CEO Craig Bramscher (Twitter: @brammocraig). “We have a great story to tell, and Weber Shandwick’s experience in consumer cleantech and strong media contacts worldwide will be of great help.”
“Weber Shandwick looks to work with the most innovative leaders in sustainable technology, and we look forward to partnering with Brammo to build awareness and drive sales of its plug-in motorcycles,” remarked William Brent (Twitter: @mrcleantech), senior vice president at Weber Shandwick and head of the agency’s Cleantech practice.
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is privately held.Contact: Jennifer Norton Weber Shandwick 212-445-8314 email@example.com
SOURCE Weber Shandwick