Posts Tagged Tesla
Winner gets Brammo Braggin’ Rights.
When Brammo CEO Craig Bramscher decided that his Enertia electric motorcycle was like “consumer electronics on wheels,” his crazy idea of selling them through Best Buy got a lot of flack. Time has shown that, not only was his idea not crazy, it was the start of a trend.
The trend was covered by the Gerson Lehrman Group in a recent article that extends Bramscher’s philosophy to at least one logical conclusion: The Tesla.
It is well documented that companies like Best Buy have entered into the small electric transportation market with companies like Segway, Brammo, Currie and others in the relentless pursuit (sorry Lexus) of becoming a leader in “Green”.
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The OEM business has caught up in this area and repurposing the space for services and products on a new, exciting and profitable category could be the answer to capture more ROI.
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First, these Silicon Valley-esque companies like Brammo and Segway certainly see CE retailers as a more traffic (target) rich channel to pedal their goods than the traditional recreational or automobile industries. If it proves out that there is a “there” there in the small EV space, then the non Big 3 auto makers like a Tesla could see it too.
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Lastly, the convergence of technology, personalization and service/sales support is already unlocking new revenue streams in the consumer’s home (and garage) with the advance of home automation and control. Why wouldn’t it be feasible to assume what is inside the consumer’s garage is the next great frontier?
While this may be too “Buck Rogers” for some, it could be the future of the EV industry as we know it.
If you’re interested in the EV industry, the article is a “must read.”
Brammo will be on the “Electric Avenue” of the Portland Auto Show this weekend.
We salute the efforts of the automobile industry to reduce carbon emissions, develop alternative engines and fuels, and recycle materials. We have a special display at this year’s event to showcase the future in automotive fuel efficiency. We will be having an M-1 all-electric ATV from Barefoot Motors, an all-electric motorcycle from Brammo, a Tesla Roadster with an electric vehicle charging station and a law enforcement vehicle with the Energy Extreme system
The first person to tweet or email a photo or video of the Brammo Enertia to me wins worldwide celebrity status when I post said photo or video here, and give you full and complete attribution. Yes, you too can have the global reach of Brammofan’s millions thousands dozens of unique page views per day.
One aside: the “law enforcement vehicle with the Energy Extreme system” may just be this one:
According to Automobile Magazine:
Most automakers at the 2010 Detroit auto show will likely ship their wares in by truck, but not Tesla. The California-based EV company is planning on driving its electric Roadster Sport all the way from Los Angeles to the Motor City, proving the car is capable of long-haul road trips through even the most inclement weather.
The trip will cover some 2700 miles, and Tesla’s employees plan on stopping in (at least) 19 cities along the way. With the respectable — yet limited — 244-mile range of the Roadster, the trip will be broken down into several short segments, and 16 different employees will pilot the car to Detroit. We wish them the best of luck, especially when it comes to charging — plugging a car in may be simple enough, but as the folks at Brammo Motorcycles discovered, finding a free, accessible power outlet may take some cajoling…
Tesla plans on departing Los Angeles on December 17, and hope to arrive in Detroit by January 8 — just in time for the press days. Keep track of all the progress at Tesla’s website.
EV roadtrip? That is SO last October. One thing is for sure: Tesla will not be able to round up the kind of talent that Brammo had on the ShockingBarack trip: