Posts Tagged logo
Perusing eBay a couple weeks ago, I found someone selling many different automotive and motorcycle-branded clocks. Imagine my surprise when I came across an item with the title: Brammo Motorcycle Dirt Bike Logo Wall Clock Sign.
What on Earth? Sure, we know that Brammo has delved into the dirt bike genre:
But those bikes were specially made for a Jackie Chan movie.
When I saw what the guy was selling, I had to have one of my own. Here it is, hanging on my wall, in all of its copyright-flaunting glory:
Actually, I’m not sure if the design was ever properly copyrighted, but it was, nevertheless, familiar to me. It was one of the finalists in the infamous Brammo Logo Design contest, from September 2009. This entry, although it did not win the actual logo contest, was awarded one of the $1000 prizes, and was marked as the “favorite for t-shirt use.” I don’t know if the designer of this logo, a user on the CrowdSpring site who called himself “cre8tiv”, knows about this current use of his design, or if he would care, but it makes for a cool clock for my office.
I just checked the contract that covered this design contest, and it specifies that the design is a “work for hire” under the copyright laws, and that the “buyer” is, not Brammo, but “Crispin, Porter and Bogusky.” CP+B, as I’m sure you Brammo Fans remember, is the agency behind the “Shocking Barack” saga and the home of the interns who were purchased by Brammo in an eBay slave auction.
The partnership between CP+B and Brammo isn’t what one would call “active” right now, but I still have hope that one day they’ll get together for another great campaign like the Shocking Barack trip. Maybe when the Empulse begins production we’ll see another of those trips that increases awareness of EVs, while at the same time, points out the shortcomings of their limited range. I’m starting to get a bit misty eyed over the memories of that trip, so I’ll break here and
It’s the downfall of Western Civilization as we know it: Joe Wilson shouting “You lie!” at the President, Kanye West taking the microphone from Taylor Swift at the MTV Video Music Awards, and of course the horror of watching Tom Delay shake his booty on “Dancing with the Stars.”
The latest reminder that our society is deteriorating comes from bnet.com:
Unilever, PepsiCo, Brammo, Glaceau’s VitaminWater and Pernod-Ricard have all recently bypassed traditional ad agencies in favor of crowdsourcing or other commodified creative processes. BNET has noted before how free design software on the web appears to be putting professional creatives out of jobs. Here are five examples of the comodification [sic] of creativity that threatens the agency and design businesses:
Electric motorcycle maker Brammo recently gave out prizes of $1,000 to several amateur designers for coming up with a new company logo. (See gallery of the winning designs below.) The competition was staged by Crispin Porter + Bogusky, whose boss Alex Bogusky has previously mused about the death of professional creativity.
Here’s an idea: quit yer bellyachin’ and EVOLVE.
Brammofan loves the creatives, but grows weary of whiners.
On a side note: that opening paragraph of bnet’s groups Brammo with some mighty big players. That is at least one redeeming quality of the article.
Although the first three winners of the design/logo competition for the Brammo logo were awarded when I was out of town, Plugbike covered it commendably. As he indicated, two designs had been chosen as possible logos, and a third design was chosen as a likely design for t-shirts and such.
Yesterday evening, a fourth design was chosen and awarded $1,000.00.
Which one of the logo designs is your favorite?
I got tired of waiting for the interns to come up with new Brammo logos for me to critique in my gentle, nurturing style, so I have decided to announce my own logo contest:
Brammofan’s Logo/Avatar/Shield Contest
Because I don’t just need a logo or an avatar. I need something that my mom trusted butler, Wilbert, can sew onto the front of my Brammofan Superhero Costume.
It should be bright and happy and powerful and bullet-proof and should be clearly visible and easily recognizable when I wear it while riding my overvolved Brammo Enertia. The top speed of my bike will have to remain undisclosed, but suffice to say that Mark Buckley will be eating my dust. I say this only because the logo designer should consider what can be “easily recognizable” given the high speed and short opportunity to view it.
It must be original. Challenge: Use of the letter “B” is fine, but you may not use the letters “B” and “F” in proximity. Brammofan is not to be referred to as the “BF” guy.
Send your submissions to: email@example.com
I will post my favorites and perhaps put them up for a vote by certified members of the Brammocult. But Brammofan retains the right to choose the winner. The winner receives the coveted position of “Brammofan’s Logo/Avatar/Shield Designer” and a prominent mention on the front page of my blog, which sometimes gets over a hundred views a day (mostly by CP+B interns).
Get your submissions in soon. The contest closes on E-Day.* That’s coming up here very quickly, I think.
*E-Day: a.k.a “Enertia Day,” is the day on which the Brammo Enertia debuts at the Cascade Station Best Buy in Portland, Oregon.