Posts Tagged HellForLeather
Thanks to Wes Siler, Azhar Hussain, Brian Wismann, Alex Tang, and others for helping me with an article on the subject of the TTXGP and the tantalizing idea of a spec class to help fill the grid. Pick up a copy of Hell For Leather Magazine at your local news stand, or just read it on their website. If you don’t subscribe, however, you’ll miss out on the skewering I expect to receive in the comments. Pony up the cash, as it’s well worth the cost of admission.
What is a motorcycle doing inside a bar?
This is my Brammo Enertia and last night it was causing a bit of a ruckus at the Lucky Brewgrille in Mission, Kansas, during the monthly meeting of the Heart of America Motorcycle Enthusiasts club (HOAME).
The man who introduced me at the meeting and who has ridden my Enertia said this about the bike:
“I can answer the most important questions. You don’t need to ask Harry.
Is it a ‘real’ motorcycle? Yes.
More importantly, is it fun? Yes.”
With that understated but poignant introduction, I began talking about one of my favorite subjects.
It started innocently enough, with me turning on the bike.
“It’s on.” Noiseless. Odorless. The only indication of the mayhem yet to come was the row of blinking green lights at the top of the dash.
I did my usual schtick, telling the story of how I came to be the owner of this fine bike, and how it was able to easily handle my daily commute without having to recharge during my workday.
And then the questions began:
Q. What’s the range? – 40 miles.
Q. What’s the top speed? – 60+ mph (but I mentioned the 2011 models, of course, especially the Empulse with its 100mph top end)
Q. How much does it cost? $7995 (but I had to mention the various incentives available, depending on what state you lived in)
The questions came fast and steady, without anything I hadn’t heard before.
After the meeting, however, most of the guys stuck around and talked to me about the bike. Finally, one guy asked:
“Can it do a burn out?”
I’d never been asked that question before. Here’s the answer:
Yes, apparently it does.
Even though I’d been a member of this club for a few months, they never seemed to know what to do with me. After the hooning event, however, there was a bit of a transformation. My status went from “suspicious outsider with alien technology” to “brother . . . from another mother.” At least, that’s what it felt like. Several guys helped me load the bike back up on my hitch carrier (The Brammo Range Extender 1000) and plans were made for test rides in warmer weather.
“Listen to that,” one of them said as I rode down the alley to get the bike into loading position.
“Listen to what?” said another.
After finding the Form D that Brammo filed with the Securities and Exchange Commission yesterday, I wrote a short post, at the end of which I indicated that today we’d look at some of the names listed on the form.
Under the “Related Persons” of the form are the following men, listed as Directors:
Kuk Yi is a Vice President at Best Buy and is also a Managing Partner at Best Buy Capital. Best Buy Capital, the Venture Capital arm of Best Buy, was a major part of the $10 million Series A offering Brammo received in 2008.
Brian Wawro is the Senior Vice President of Investments at Chrysalix Energy, the other VC fund that provided a sizable chunk of Brammo’s 2008 funding.
Bruce Gilpin is the Chief Financial Officer of Brammo. According to my sources, he’s the one responsible for the “Re-use paperclips” sign on the office supplies cabinet at Brammo. Actually, I made that up… but he is a big part of why Brammo is what it is today.
David Kurtz – According to Sustainable Business Oregon, Kurtz is with Alpine Inc., an oil and gas investment firm out of Oklahoma. You might be wondering why an oil and gas firm in Oklahoma want to invest in a little electric motorcycle company in Oregon. Wonder away.
According to Hell For Leather, Brammo hopes to go public one day. “One of the goals of the company is to be super capital efficient and get to profitability with as little capital expense cost as possible,” said Bramscher. “That is why leveraging partners like Flextronics to their highest and best contribution is critical and a huge differentiator for Brammo.”
… and some other, less interesting bikes. They’ve spread the review over a couple of pages, but I know what you true Brammo Fans are looking for, so let’s cut straight to the chase (on page 2 of the review). (thanks to Wes Siler of hellforleathermagazine for doing his usual, yeoman’s job of putting together a lot of information into one great post):
Friendly looks, slick packaging and quality components combine to elevate the Enertia above its electric competition. Of all the bikes here, this is the one that feels the most expensive, but thanks to the economics of scale, it’s actually one of the cheapest. Brammo just put the Enertia into mass production at its new factory in Oregon and is selling the bikes through select Best Buys throughout the West Coast. Slightly slower than the competition from Zero, but you won’t notice because the throttle feels so much more natural; the Brammo accelerates predictably and smoothly. Striking a form that’s somewhere between roadster and cruiser, the Enertia is a comfortable, agile bike that’s near perfect for the cut and thrust of urban riding.
|Road legal:||Yes||License type:||Motorcycle|
|Top speed:||65 mph||Power:||18 hp|
|Range:||45 miles||Battery:||Lithium-ion phosphate|
|Battery capacity:||3.1 kilowatt-hours||Recharge time at 110 volts:||4 hours|
|Best suited for:||New riders who want their first motorcycle to be electric and commuters who want to save money and time.||Info:||brammo.com|
Brammo just announced a whopping 33% price reduction: From $11,995 to:
That’s cheaper than a toaster.
(I mean, a really BIG toaster)
Time to seriously consider buying one of these sweet bikes.
Also, you need to consider the 10% Federal tax incentive, which would bring the price down to $7,195. The presser mentions the 0% financing on a 24 month payment schedule through Best Buy, with $2000 down payment. That would make your payments only $249 a month. That’s almost my monthly gasoline bill for my Landcrusher SUV.
Is it time to buy?
I don’t know. Let’s go to the graphs:
Wes Siler of HellForLeather.com just broke the news.
So what’s enabled the price to come down? “It’s the whole electric vehicle ecosystem,” says Craig, “this pricing breakthrough is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology.” As the company has refined its production process and established a base of demand for electric transportation, it now knows it can invest in making more motorcycles and selling them at a lower cost.
Congratulations to Brammo on figuring out how to do this. According to the article,
Brammo produced its 100th motorcycle, meaning the Oregon-based production line has passed its initial shakedown tests and is now capable of producing up to 10,000 bikes per year.
By the way, here’s the press release, for posterity’s sake:
Brammo Introduces New Price For The Enertia Plug-In Electric Motorcycle, Now $7,995
The 33% savings is a direct result of engineering advances
Ashland, Oregon – November 10, 2009 – BRAMMO <http://www.brammo.com> , maker of plug-in electric motorcycles, announced today it is dropping the price of the all-electric BRAMMO Enertia powercycle, to $7,995. Customers are also eligible for a 10% federal income tax credit, further reducing the price to $7,195.
“While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology,” stated Craig Bramscher <http://www.twitter.com/brammocraig> , founder and CEO of Brammo. “The Enertia is consumer electronics that you can ride and BRAMMO’s engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company.”
Today, qualified customers can walk into select Best Buy stores and with a $2,000 down payment, ride out on an Enertia for $249 a month with 24-month no interest with payments financing offered through Best Buy. The Enertia can also be purchased direct from www.BRAMMO.com <http://www.BRAMMO.com> in select states where the product is not yet available at a Best Buy.
The BRAMMO Enertia powercycle is the ideal commuter vehicle as it blends an exhilarating ride experience with environmental consciousness and low operating costs. The Enertia has a top speed of over 60 mph, has a range of 42 miles and charges in about four hours by plugging into a standard wall outlet—all while using less than a dollar in electricity per 100 miles ridden.
“With this price reduction Brammo has positioned electric vehicles for the mass market and consumers can now be part of a solution to the transportation crises that America is facing,” said Bramscher. “The wait is over, consumers can now buy an EV that is price competitive with a gas burning alternative and enjoy reduced maintenance and substantially lower ownership costs.”
Fans and media can follow Brammo on Twitter @BrammoSays <http://www.twitter.com/brammosays> and on its Facebook fan page, Brammo Powercycles <http://www.facebook.com/pages/Brammo-Powercycles/155650127567>
@BrammoCraig alerted us to some intelligent creativity by Stephanie P. Liu, who does not appear to be one of the CP+B interns — looks like she’s a New Yorker. She’s created a billboard, and a sticker for electrical outlets. Clever lady.
Nice use of the electrical cords and outlets to make a point, Ms. Liu.
Ummm… Ms. Liu? Do you happen to have any ideas about what a Brammo logo might look like? Sounds like the most recent attempt is meeting some resistance.