Archive for category enertia

Weber Shandwick Named Agency of Record for Brammo

Because this blog is about all-things-brammo, this announcement came in today, amidst all the Good Morning America, Fox Business News, and TTXGP information.  It’s a busy Brammoday.

Weber Shandwick Named Agency of Record for Brammo, Manufacturer of Plug-In Electric Motorcycles

SEATTLE, June 8 /PRNewswire/ — Weber Shandwick has been named public relations agency of record for Brammo, a manufacturer of plug-in electric motorcycles. Brammo is launching its first model, the Enertia, which goes on sale at Best Buy in the Portland market in early July.

The Ashland, Oregon-based company selected Weber Shandwick for its deep experience in the fields of “clean technology,” transportation and consumer marketing. Brammo is ramping up production of the Enertia, an urban commuter bike that exceeds speeds of 50mph and can travel 45-plus miles on a single three-hour charge. At roughly $.32 per fill-up and under one-cent per mile, the Enertia is positioned to be the green alternative for the new urban consumer.

“The Brammo team is really excited about this new partnership,” said Brammo CEO Craig Bramschercabphoto (Twitter: @brammocraig). “We have a great story to tell, and Weber Shandwick’s experience in consumer cleantech and strong media contacts worldwide will be of great help.”

“Weber Shandwick looks to work with the most innovative leaders in sustainable technology, and we look forward to partnering with Brammo to build awareness and drive sales of its plug-in motorcycles,” remarked William BrentWEBbrentfinal_bigger (Twitter: @mrcleantech), senior vice president at Weber Shandwick and head of the agency’s Cleantech practice.

About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates — engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations an unprecedented three times. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

About Brammo

Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is privately held.

    Contact:
    Jennifer Norton
    Weber Shandwick
    212-445-8314
    jnorton@webershandwick.com

SOURCE Weber Shandwick

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Point of View Video — low and fast — Brammo TTR

Nice point of view footage of the TTR taking the curves… somewhere.  I’m thinking Oregon, just prior to the trip to IOM.

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Just moved to WordPress

Was having some trouble with blogger.com so I decided to give wordpress a try.  Nothing amazing to report today, so far.  Just the usual chatter about the TTXGP, Best Buy being a sponsor, the CP+B slave intern auction, and, on Twitter, @nycmotorcycle ‘s two great ideas:

  1. Video manipulation of famous motorcycle-related scenes from movies, with Brammo Enertias inserted into them.
  2. A round-the-world trip on an Enertia.

Let’s see how WordPress handles the curves over the next few days.

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Fushia Shock

brammo
I know I’m partial (hey, my name is Brammofan), but is there any color that this bike doesn’t look good in?

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White Enertia Pic posted by Geek Squad Advertising Agency

@bogusky posted a pic to his twitter account today of a white Enertia:

@bogusky is the “B” in CP+B, also known as Crispin Porter + Bogusky, an Advertising/PR firm. They count among their clients the Geek Squad, that love ’em or hate ’em group of techs who do Best Buy’s bidding. Let’s hope that they can change the way some vocal critics think about the Squad.

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There can be only one? Nope. Think again.

It sounds like Brammo CEO Craig Bramscher has a trick up his sleeve. From twitter, he posted this update, at 2:05 am, today:

okay bike # 1 is ready for the crate – and #2?

Thanks for the teaser, @brammocraig.

UPDATE – 3pm Central:

Adrian Stewart, the Director of Channel Development at Brammo, just tweeted:

TTR bike #1 is crated up and heads off for the Isle of Man. TTXGP

Further evidence that there are TWO.

Follow @adriangstewart on twitter.

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Latest video – The Go Show rides the Enertia TTR

Aaron Gobert, superbike and supersport class racer, recently took a ride on the TTR Enertia prototype and had some interesting comments:

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