Fear Less

Today's mail

I want to tell you about one of my favorite “Let’s save the planet” blogs, FearLess Revolution. That website sprang out of a place dubbed the “Fearless Cottage” in Boulder, Colorado, that was founded by Alex Bogusky, his wife Ana, and Rob Schuham.  If you’re wondering how this relates to Brammofan, well, you haven’t been paying attention.

Go back and read some of my posts tagged CP+B, which was the advertising agency (Crispin Porter + Bogusky) that Alex Bogusky (the B, obviously, in CP+B) ran.  Around the time I started blogging as Brammofan, Brammo CEO Craig Bramscher bid on eBay and “bought” 17 summer interns from CP+B. I had a great time that summer – 2009 – covering their antics, which included an attempt at making a logo for Brammo and a pretty nifty music video that included some great Brammo footage before the Enertia entered full production.

The biggest “campaign” in which CP+B participated was, without a doubt, the Shocking Barack saga.  More than just a story of two guys on Brammo Enertias traveling from Detroit to Washington, D.C. to give Obama an electric motorcycle, it became an internet phenomenon – followed by hundreds, then thousands, then… who knows how many people before it ended.

You know what?  This is not a story about Brammo or CP+B or Shocking Barack.  This is story about fearing less.

A couple weeks ago, the FearLess Revolution blog announced a little contest.  (I’m not going to get side-tracked here, but Bogusky and Brammo used to be really into contests – search for it).  It was a contest to name a new “Occupy Wall Street” themed flavor of Ben and Jerry’s Ice Cream.  Since I love ice cream and contests, I figured I’d give it a shot.  My entry: “OccuPie Wallnut Street – A delicious mix of walnuts, pie crust and the tears of the oppressed majority.”

After pleading on Twitter and on Facebook for my friends and followers to vote early and often, it turned out that I won!  Thrilled, I was, and especially because the prize was quite a treasure: a FearLess t-shirt.  These shirts are pretty awesome and you should go order one before they run out.   Just make sure it’s appropriate – since I have kids around here, I got the “Fear Less Love More” shirt.  (They just came out with the “Kill Less F@ck More” shirt – uncensored, which I would love, if I were a college freshman again).

Here’s where the “Fear Less” lesson comes in:  One of Bogusky’s lackeys employees sent me an email requesting my size and a mailing address.  I responded with the appropriate answers and then, PUSHED PAST MY FEAR OF ASKING FOR WHAT I WANT.  Here’s what I wrote:

I would like to request a handwritten and signed note by Alex expressing the “thanks of a grateful nation” or at least the thanks of a grateful FearLess Force, and a hand-drawn picture of a rodent or other small mammal of his choice.  I will settle for less, but I have learned to be FearLess when I make these special requests.
And here are the results:

My very cool Fear Less Love More t-shirt - a $25.00 Value!

A little closer, on that post-it:

Yep. It's a small mammal.

So… he took my request VERY literally – the damn thing is almost microscopic.  Yeah, leave it to that ol’ comedian, Alex.  Okay, so no “thanks of a grateful FearLess nation,” but I did say that I would settle for less.
The takeaway:  If your dream is to one day own an original piece of art, signed by the artist, then you’re going to have to push outside your comfort zone to get it.  I did, and now that little Post-It note is framed, hanging in my living room, right where I imagined, long ago, it would be.  You don’t believe me?
Fear Less.  Love More.  Dream Big.

Birds by Audubon, Small Burrowing Mammal by Bogusky

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