Brammo and Polaris, EV Stars

From left to right: Brammo Enertia, Craig Bramscher, Polaris Ranger EV, and Brammo Encite

I’ll leave the re-printing of the press releases about Brammo’s new partnership with Polaris  and the closing of their Series B funding round to the other publications; my role in the great scheme of things is finding the little things and making a big deal of them. For instance, the picture, above.  Oh sure, it’s all warm and fuzzy with the Polaris EV Ranger with the Brammo Encite in the bed, and CEO Craig Bramscher proudly standing by, but a closer look reveals some interesting details:

1. The hidden GPS data behind this photo shows it was taken on the site of the proposed (now ‘confirmed’?) new headquarters of Brammo, on land adjacent to the existing facilities.

2.  More significant, perhaps, is the contraption mounted on the hood of the Polaris Ranger, connected to a spaghetti-jumble of electric wires.  That device appears to be some sort of data-logger, retrofitted to a standard Ranger by some zealous Brammo engineers, no doubt, looking to improve the already impressive performance of the Ranger with some Ashland hoodoo magic. Sure, go ahead and read the press releases and congratulate Brammo and Polaris as the two recipients of this year’s “match made in EV heaven” award.  I’m already expecting big things to come from the pair – electric snowmobiles, ATVs, maybe even a cross between Polaris’s own Victory brand cruisers and the Brammo electric drive train?  This is the beginning of a beautiful friendship, and as choices among investors go, Polaris is a good one, with a better than expected financial report during this generally depressed motorsports market.

3. Finally, kudos to Mr. Bramscher who’s looking much healthier and trimmer than we’ve seen him in months.  Will he get down to his fighting weight from his high school football days?   Anything is possible in this crazy mixed-up world.  Who knows, maybe Brammo will even come out with a motorcycle built for two someday.

Craig Bramscher, EV Ranger

Press releases after the break.


News Release

Polaris Industries                                                  Media Contact:  Marlys Knutson

2100 Highway 55                                                   Phone: 763/542-0533

Medina,MN55340-9770                                      marlys.knutson@polarisind.com

 

FOR IMMEDIATE RELEASE

 

Polaris Announces Investment in Brammo

Powersports Leader Acquires an Interest in Electric Motorcycle Leader

MINNEAPOLIS (October 26th, 2011) — Polaris Industries Inc. (NYSE:  PII) today announced a minority investment in Brammo, an Ashland, Ore.-based maker of electric vehicle technology and two-wheel electric vehicles.  By investing in Brammo, Polaris obtains access to their proprietary electric vehicle powertrain technology, as well as exposure to the rapidly growing electric motorcycle market.

“We are excited to advance our electric vehicle capability by establishing Polaris as a business partner and part owner of Brammo, one of the most innovative and aggressive companies I have found in the electric motorcycle space,” said Scott Wine, Polaris CEO.  “Our companies share a passion for performance, and I look forward to exploiting the numerous opportunities created by pairing Brammo’s industry-leading electric powertrain technology with Polaris’s vast array of market-leading powersports products.  This is a small but important investment for Polaris in an electric vehicle market that we feel is poised for significant growth.”

Founded in 2002, Brammo has made its mark by developing electric vehicle technology tailored specifically for the motorcycle segment.  Brammo currently offers the Enertia line of motorcycles, capable of speeds in excess of 60 mph and ranges up to 80 miles on a single charge.  Brammo plans to expand their product line to include high-performance sport motorcycles capable of more than 100 miles on a single charge, as well as a full line of entry- to high-performance dirt and dual-sport motorcycles.

“We have always been impressed with Polaris’ leadership within the motorsports industry. Polaris is a company founded on innovation and quality, and as such their decision to partner with Brammo is a resounding endorsement of our technology,” said Brammo CEO and founder Craig Bramscher. “This is a terrific scenario for Brammo’s customers, as we bring Polaris’ legendary engineering, manufacturing, and customer service expertise to bear on our products.”

In addition to utilizing Brammo technology in its own products, Polaris will collaborate with Brammo to grow their core business.  Polaris and Brammo each bring distinct competencies and assets to this partnership, and share cultures centered on a passion for excellence and innovation.  This combination of capabilities and culture will allow Polaris and Brammo to create and seize opportunities that neither could capture independently.

 

About Polaris

With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® for recreational and utility use, snowmobiles, motorcycles and on-road electric powered vehicles.

Polaris is a recognized leader in the powersports industry, among the global sales leaders for both snowmobiles and off-road vehicles.  The Company has established a presence in the heavyweight cruiser and touring motorcycle market with Victory motorcycles and the acquisition of the Indian motorcycle brand. Additionally, Polaris continues to invest in the Global on-road low speed vehicle industry with internally developed vehicles and the acquisition of Global Electric Motorcars (GEM).  Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at http://www.polarisindustries.com.

About Brammo

 

Brammo, Inc. is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite™, Enertia™, Empulse™ and Engage™ motorcycles. Brammo are the current TTXGP e-grand prix champions of North America. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more visit www.Brammo.com

# # #

NEWS RELEASE

Contacts:

Adrian G Stewart

Brammo Inc

astewart@brammo.com

                                               

– EMBARGO 10/26/2011 at 9AM CST –

Brammo Drives Growth with $28 Million Series B and Forms a Strategic Partnership with New Investor Polaris Industries.

Ashland, Oregon, USA October 26, 2011 – Brammo Inc, a leading developer of electric vehicle technology and manufacturer of two-wheel electric vehicles, announced today that it has closed a $28 million Series B funding round designed to accelerate the company’s development plans.

The final tranche of the Series B was led by Polaris Industries and included further contributions from existing shareholder Alpine Energy, while adding NorthPort Investments LLC. Polaris, a recognized leader in the powersports industry joins the team as a key strategic partner for Brammo, bringing opportunities to broaden the range of markets for Brammo Electric Vehicle (EV) drivetrain technology and expertise.

“We are excited to add Polaris Industries as a valued strategic partner.  Brammo and its partners are combining forces to gain dominance in the EV powersports market,” said Brammo, Inc., Founder and CEO Craig Bramscher. “We now have the ability to maintain our high standards of quality while we innovate and commercialize at speed, and this enables us to better serve our customers and build a sustainable advantage.  Polaris is the clear leader in powersports and our manufacturing partner, Flextronics, is a global leader in electronics manufacturing.  Our products are the synthesis of powersports and electronics.  Polaris and Flextronics present the best possible partners to help Brammo achieve the scale and prolific product development plans we have for the coming years.”

The foundation of Brammo’s success lies in its innovative battery and powertrain technology, which is integral to its expanding product line, including the Enertia – urban commuter, Empulse – sports motorcycle, and Engage and Encite –  supermoto and off road motorcycles. This same EV technology has potential in both the powersports and the low speed vehicles markets.  The intent of Brammo’s strategic partnership with Polaris is to enhance Brammo’s leadership in the 2 wheeled EV space, while broadening its reach in terms of product development, geographic reach and aggressive growth; all while continuously improving quality, performance, and customer service.

Flextronics enables Brammo to scale through time efficient procurement, supply chain optimization, and high quality assembly. Additionally Flextronics is partnering with Brammo on its battery packaging design and is providing design for manufacturing (DfM) services to Brammo.  Currently producing the Enertia at its Sarvar facility in Hungary, Flextronics is about to begin producing the Brammo Power™ battery packs at its Frickenhausen facility in Germany.

About Polaris

With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® for recreational and utility use, snowmobiles, motorcycles and on-road electric powered vehicles.

Polaris is a recognized leader in the powersports industry, among the global sales leaders for both snowmobiles and off-road vehicles.  The Company has established a presence in the heavyweight cruiser and touring motorcycle market with Victory motorcycles and the acquisition of the Indian motorcycle brand. Additionally, Polaris continues to invest in the Global on-road low speed vehicle industry with internally developed vehicles and the acquisition of Global Electric Motorcars (GEM).  Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com

About Brammo

Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite™, Enertia™, Empulse™ and Engage™ motorcycles. Brammo is the current TTXGP eGrandPrix champion of North America. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit www.Brammo.com

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  1. #1 by Domenick on October 26, 2011 - 4:00 pm

    Couple things:
    1) Sadly, electric snowmobiles present an engineering challenge that today’s battery technology isn’t quite up to.

    2) Some people actually spend hours working on stories involving press releases, though that may not necessarily be apparent in the final product.

    3) This is a pretty cool deal.

    • #2 by brammofan on October 26, 2011 - 4:13 pm

      Re: #2 – You sir, are one of the few. Thanks for your effort.

      • #3 by Domenick on October 26, 2011 - 4:31 pm

        Ack, hope you didn’t read snark in #2, wasn’t intended.

        • #4 by brammofan on October 26, 2011 - 4:34 pm

          Not at all. I hope you didn’t read anything personal into my “re-printing of the press releases” language. We’re good.

    • #5 by protomech on November 5, 2011 - 1:26 am

      Toshiba SCiB batteries should be sufficient to the challenge.

      Energy density is lower, so the snowmobile might be heavy or slow. But the pack should be fine at temp.

  2. #6 by ttxgpfan (@ttxgpfan) on October 31, 2011 - 2:55 pm

    I think I’ve been had! When are these assignments due indeed!

    Great post!

    • #7 by Domenick on November 5, 2011 - 4:52 am

      See, that’s one of the problems. It takes a lot of energy to turn a snowmobile track and there is only so much room for batteries. The machine with the best range in the last Clean Snowmobile Challenge went 21 miles on a charge. To be commercially viable, it needs at least twice, if not three times that.

      By comparison, the internal combustion snowmobiles in the competition were required to complete 100 miles without refueling.

      They will get there, but energy density is really what’s missing. It goes without saying that it needs to retain operational efficiency in -25 C, but I guess I’ve said it anyway.

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