Brew, Brats, and Brammo – Welcome to Wisconsin

When I think of Wisconsin, I think of beer, bratwurst, cheese curds, the great North Woods, beef jerky and Noah’s Ark Water Park in the Wisconsin Dells.

Ask any red-blooded, bandana-wearing biker what he or she thinks of when “Wisconsin” is uttered, and they will tell you: the birthplace of Harley Davidson.  Now, it appears that, in addition to being the home of Harley’s holy of holies, Milwaukee (or, more specifically, Thiensville, a village about 10 miles north of Milwaukee) is the home of the first Brammo dealer in Wisconsin… or rather, in the midwest… or perhaps, east of California.  And, as if your mind needed to be blown further, the Brammo dealer just happens to be a Harley dealer, too.

According to a news report on, Thiensville’s go-to dealership for FatBoys and SoftTails will be happy to sell you a Brammo Enertia:

(For the original news report, go to this link.)

Favorite line from the report was when Suburban Harley’s salesman, Mike Cornell, says “If we had 85 people ride the bike, every person, to the man, loved the bike.”

What’s not clear from the report is whether Suburban Harley is one of the new official dealers of the Brammo.  Scuderia West was recently crowned the first official (non-Best Buy) Brammo Dealership.

Will the dealership make some room next to the Harley-branded leather chaps for some Brammo-branded Tron suits? The jury is still out, but the very fact that the 324 pound Brammo Enertia is being displayed next to the nearly 2 ton Tri-Glide Ultra Classic* is a sign of the End of Days

the growing acceptance of electric motorcycles by the public

the desperation of dealers in the heavy cruiser motorcycle segment

the groundswell of concern for the environment

frustration with high gas prices.

So run, don’t walk, to your Northern Milwaukee Harley dealer and take a spin on the Brammo Enertia.

Yes, I just wrote that.

*Okay, so a stock Tri-Glide actually weighs only 1191 pounds, but who rides one of these bad boys in stock condition?  The custom paint job and flame striping alone adds approximately 70 pounds to the equation.



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  1. #1 by skadamo on May 2, 2011 - 3:22 pm

    Wow, I thought Ray’s MTB park was the only reason to go north of Milwaukee without my dirtbike. Cool!

  2. #2 by David Herron on May 2, 2011 - 4:51 pm

    “If we had 85 people ride the bike, every person, to the man, loved the bike.” – so, if the men like it, what about the women? Did that guy not show the bike to any women to get their opinions? Maybe I’m being nitpicky and if so then someone will beat me up for it. The phrase “to the man” is exclusionary of women riders, eh? And since we’re talking about Wisconsin the sentences have to be ended with, eh?

    • #3 by brammofan on May 2, 2011 - 4:55 pm

      LOL. I’ve actually sent an email to them asking them to comment… no response yet.

  3. #4 by Cameron Brown on May 2, 2011 - 8:33 pm

    I love that the people selling them are the same people who sell to the “Loud Pipes Save Lives” crowd. A little dichotomy involved in this one.

  4. #5 by Gavin on May 4, 2011 - 2:01 pm

    I’ve always said that Brammo should team with Harley…A large dealership and no real overlap in product. And Harley has decreasing sales over the last couple of years…they could use some new foot traffic. A win win as Harley gets traffic and press and Brammo gets seen all over the US.

  5. #6 by Mike ze Bike on June 26, 2011 - 3:35 pm

    The most complementary bike for Harley was their subsidiary Buell but they just shut them down. Word was the hardcore Harley sales guys almost ran Buell customers out of the shops! What will they do with e-bikes?

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