Brammo – European Rumors Begin

Brammo's Aaron Bland talks about the Empulse, at EICMA in Milan, Italy

Following Brammo’s appearance last week at the premiere motorcycle industry show, EICMA, some whisperings have been heard:

  • The Brammo electric motorcycles will be produced for European customers at one of Flextronics’ facilities in Sarvar, Hungary.
  • Plans include being in full production by April 2011.

Prices for the bikes will be:

  • Enertia E 7900 Inc VAT
  • Enertia Plus E 8600 Inc VAT
  • Empulse 6.0 E 9900 inc VAT
  • Empulse 8.0 E 11900 Inc VAT
  • Empulse 10.0 E 13900 Inc VAT

For us ‘Mericans who might not be familiar with the “value added tax” concept, the Wikipedia is a good starting point, as always.

That’s all I got, folks.  As always, stay tuned for more information, which will be shared with the Brammofan faithful as it becomes available.



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  1. #1 by Domenick on November 8, 2010 - 4:00 pm

    What? You didn’t hear about the Brammo electric Ariel Atom rumor?

    Ok, I kid.

  2. #2 by David Herron on November 8, 2010 - 4:06 pm

    This direction was hugely hinted at in Brammo’s announcement of a deal with flextronics. They put it as enabling bikes for sale on a given continent to be be produced on that same continent. FWIW, in Globalization strikes at Brammo in manufacturing deal with Flextronics I wrote “but clearly to ramp up sales on a global scale they need a manufacturing partner to match.”

  3. #3 by Gavin on November 8, 2010 - 5:14 pm

    Nice…thanks for the info.

    A quick question. I know Brammo is planning on having the bikes sold in Europe made in Europe, and the bikes sold in Asia to be made in Asia…

    But where will the USA bikes be made? And the Canadian bikes? Still in Ashland? Or other?
    And if Europe gets full production in April 2011, when will full production be in the US?


  4. #4 by David Herron on November 8, 2010 - 5:23 pm

    They list several locations in the “Americas” …

  5. #5 by Gavin on November 8, 2010 - 6:27 pm

    Mmmm, so many states have facilities…but no industrial parks.
    I wonder if the Flex deal is for Europe and Asia, but the US model production will stay in Oregon?
    They could be made in Mexico at a Flextronic Industrial Park in Juarez. Very close to the border of Texas, so that is a plus. Insane amount of violence is a minus.

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