Brammo Evangelist of the Year

That’s me.  When Brammo announced it was going to be giving an Enertia to the Brammo Evangelist of the Year, people began telling me that I was a shoo-in.  But being the type of guy who has his finger on the pulse of Brammo and can usually predict the news from Ashland before it gets published, the announcement took me by surprise.  Because of that, I actually suspected they had other plans, such as giving it to a celebrity.  Was Jay Leno getting yet another Enertia?  Maybe they were going for the teen girl market and would be sending it to Robert Pattinson.  Or perhaps they wanted to capture the aging baby boomer market and wanted to award one to Adam West.

My fears were unfounded.  I’m getting an Enertia and I feel like the king of the World.

The fact that I found all of this out while hanging out with the TTXGP crowd at Infineon Raceway at the first race of the electric motorcycle series was both fitting and, admittedly, somewhat distracting.  I wanted to grab folks there and say, “Dude! I’m getting an Enertia!”  I did get a chance to grab at least one person and tell her this.  Chelsea Sexton, star of stage and screen:

Chelsea Sexton, icon, (left), and Me a/k/a Brammofan a/k/a Brammo Evangelist of the Year (2010), (right).

To me, this honor, this gift, doesn’t mean that the job is done.  I’m not going to shut down the blog, park the bike in my garage, and disappear into oblivion.  The Enertia is just my newest companion on the journey of getting the word out about the Brammo in particular and electric vehicles in general.  As Azhar Hussain said to me this weekend, “we can’t keep burning things up to get around the planet.”

You’ll be hearing a lot about my new bike.  Frankly, you’ll probably get sick of seeing pictures of it and reading stories about it, but I also think a few of you (hopefully, more than a few) decide to take the next step with me and become an owner of one.  Join us on the Brammo Owners Forum and lets make each other sick with pics, videos and stories.  Let’s get advice from Brian Wismann of Brammo on how to take care of our bikes (a job that is magnitudes easier than maintaining an I.C.E. bike).

Prepare yourselves, fellow Brammo Fans, for the next step of the journey.

Press release from Brammo:

Harry Mallin (aka Brammofan) Wins at 2010 Infineon Raceway TTXGP

ASHLAND, Ore., May 16 /PRNewswire/ — Brammo is delighted to announce our Brammo Evangelist of the Year. Harry Mallin has been selected by Brammo as our top evangelist and receives an award winning Brammo Enertia electric motorcycle for his sterling efforts.

Harry, better known in EV and motorcycling circles as Brammofan, has been writing with great passion and enthusiasm about Brammo and our first electric motorcycle, the Enertia, mainly through his website but also by participation in other social media and events.

Harry was at the Infineon Raceway in his official capacity as the moderator of the TTXGP Technical Rules Wiki when Brammo CEO Craig Bramscher sent out a Tweet saying Harry had won.

Harry Mallin:

“What an honor to be chosen as this year’s Brammo Evangelist of the Year.  I have to say that it’s the easiest award I’ve ever won.  All it required was an epiphany: we can’t continue to burn fossil fuels to get us from point A to point B. Some time after watching “An Inconvenient Truth” and “Who Killed the Electric Car,” I realized that it was time to change our thinking about how we move around our world.

About that time, I became aware of an electric motorcycle company in Ashland, Oregon, that had a motto I could get behind: Changing the World, Two Wheels at a Time.  The more I investigated this company, the more I liked what I saw.  The design of the bike paid respect to history, but broke new ground with an eye toward the future.

I began “Brammofan” because the mission of the company dovetailed perfectly with my own awareness of the need to move society toward an acceptance of electric vehicles.   My mission became: Make Brammo Succeed.  My sense is that they are definitely headed in the right direction but that road ahead is unclear.  The mission continues.”

Craig Bramscher, Brammo CEO:  “Harry has set the bar very high and we truly appreciate his dedication. The search now starts to find our next Brammo Evangelist. “

And the secret of Harry’s success in his own words

“Here’s the secret:  Scour the internet for pictures, articles, videos, and ride reviews, and post them along with amusing and engaging articles. Write an average of a post a day about Brammo.  I’ve written 342 posts since I began my blog about a year ago.  Write about every new bit of information you can find on the Internet about Brammo.   Write for your own amusement and don’t check your stats.  People will start reading it.  Twitter:  Use the power of Twitter (and Facebook and anything else that comes along) to get the word out about the Enertia (and any other bike they release). Craig Bramscher announced his choice for Brammo Evangelist of the Year on Twitter.  It was a fitting tribute to one of the innovative philosophies of the company: embrace the power of the crowd (and social media), to get the word out about Brammo”

About Chelsea Sexton:

Chelsea Sexton is the star of “Who Killed the Electric Car?” Chelsea is a wealth of information on all things EV given her positions as a senior advisor to VantagePoint Venture Partners, Plug In America’s initial Executive Director and as a consulting producer on Chris Paine’s upcoming “Revenge of the Electric Car”.

About Harry Mallin:

Harry describes himself as writer, observer, and fanatic about the Brammo Enertia in particular, and about electric motorcycles in general. You can follow Harry at his Blog

About Brammo Inc :

Brammo designs and sells electric vehicles. We blend timeless design with innovative technologies that make our vehicles the first choice for eco conscious transport. Our motorcycles are designed and developed at our headquarters located in Southern Oregon.  The company was founded in 2002 and is privately held.

About the Award Winning Enertia:

April, 2010 — The Edison Best New Product Awards, presented by Discovery Channel, the Brammo Enertia wins the Silver Medal in Best New Product – Transportation

“Innovation is more important now than ever,” said Sarah Miller Caldicott, great grandniece of Thomas Edison, and Chairperson of the Edison Awards Steering Committee.  “The Edison Award winners are the moving parts in the engine of economic growth.  They inspire people to think outside the box and their results improve the lives of people around the world.”



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  1. #1 by skadamo on May 17, 2010 - 11:19 am

    Congrats, well deserved! Can’t wait to see what you do with it.

  2. #2 by Implovator on May 17, 2010 - 11:57 am

    Wow! They couldn’t have found a more perfect recipient. Congratulations.

  3. #3 by mtajudy on May 17, 2010 - 1:13 pm

    FINALLY!! FYI..I had a little bird give me the heads up weeks ago! Thats why I had to give you all that grief. Didnt want you to get too cocky…;)
    You are going to love this bike, I promise you.
    Well, Harry, let the games begin. Have a blast!! Ride safe….

  4. #4 by eric on May 17, 2010 - 2:06 pm

    Congratulations! They definitely made the right choice. And no, we won’t get sick of hearing about your new bike. 🙂 It’ll be great to hear about your experiences and discoveries. Keep up the good work.

  5. #5 by Cali Biker on May 17, 2010 - 11:58 pm

    Congratulations Harry.
    Now you have to post all about it.
    Way to go.

  6. #6 by Jon on May 18, 2010 - 2:35 am

    Way to go!

    Now this blog makes a bit more sense — it was strange that you were the biggest brammo fan yet you did not own an Enertia.

  7. #7 by Kevin Barba on May 18, 2010 - 12:00 pm

    Congrats Harry! Well deserved and couldn’t go to a better person. I enjoy your blog and look forward to the onslaught of pictures!!

  8. #8 by william ames on May 18, 2010 - 8:50 pm

    Terrific news! I am glad that you have been recognized for your efforts in giving us all a better perspective on becoming less fuelish. Look forward to following your honest objectivity on your new green (blue) machine. GO MAN, GO!

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