Brammo wins Edison Award -Silver Medal for “Best New Product: Transportation”

Congrats to Brammo for winning the Silver Medal in Best New Product – Transportation, from the Edison Awards.


NEW YORK, April 29, 2010 — The Edison Best New Product Awards, presented by Discovery Channel, today honored a wide range of new products and product innovations at an awards gala held at The Capitale in lower Manhattan.  New and innovative products in eleven categories, from high-tech gizmos including a mini-car and a high performance electric motorcycle to consumer packaged goods such as the world’s first mass market gluten-free mixes, were recognized for innovation and invention in the spirit of Thomas Alva Edison, America’s greatest inventor and innovator.  Edison was father of the electric light bulb, document duplication, recorded sound, commercial electricity generation, and the motion picture, to name but a few.

“Innovation is more important now than ever,” said Sarah Miller Caldicott, great grandniece of Thomas Edison, and Chairperson of the Edison Awards Steering Committee.  “The Edison Award winners are the moving parts in the engine of economic growth.  They inspire people to think outside the box and their results improve the lives of people around the world.”

"My great, great uncle, Thomas Edison, mastered five different forms of innovation.  Most often, we think of technological innovation as the only form of innovation, but actually there are many others. Edison knew this, and drew upon them all.” 

Indeed, the Edison Awards honor a wide variety of innovative products with Gold, Silver, and Bronze prizes representing first place, second, and third in each of its 11 categories.  Among the notable winners is the Honeywell Wind Turbine from Windtronics.  The Wind Turbine is a compact wind-powered electric generator designed for residential use that could generate enough electricity to make power companies write checks to consumers who use it.  There is the miniscule Tata Nano Automobile from Tata Motors in India; the Sole Power Roof Tile from Pennsylvania-based SRS Energy, whose solar electric panel looks like a household roof tile and blends with sunbelt architecture; and the world’s first mass-market gluten-free mixes from Betty Crocker (General Mills), which will enable some 30 million gluten-allergic Americans to enjoy dessert.  Other gold award winners include Procter and Gamble, General Electric, and Motorola.  The Brammo Enertia Motorcycle, a high performance motorbike capable of speeds in excess of 100 miles per hour, won a silver Edison Award.

Edison Best New Product Awards are given annually.  The Award was founded 23 years ago by the American Marketing Association.  Information on how to enter may be found online at

The Edison Awards, a peer-review honor similar to the Oscars (one newspaper called them the “Oscars of Innovation”) is voted on by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an association of America’s top executives and academics.  The awards symbolize the persistence and excellence personified by Thomas Alva Edison, America’s premier inventor, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.

In addition to its 11 product categories, the 2010 Edison Awards feature two “Green Award” winners.  The “Game Changer” award goes to the City of Greensburg, Kansas, which rebuilt itself in an environmentally friendly manner following a devastating tornado, and the Gold Award goes to Kohl’s Department Stores for their commitment to make their retail locations as environmentally friendly as technology permits.

Two Edison Achievement Awards are being given this year to individuals whose career accomplishments in innovation inspire others to action.  One goes to recently retired Procter & Gamble Chairman and CEO Mr. A.G. Lafley, who raised his company’s new product success rate five-fold, from 10 percent to 50 percent, and the other goes to Dr. Susan Hockfield, President of the Massachusetts Institute of Technology (MIT).  Under Dr. Hockfield’s leadership, MIT has harnessed its pioneering academic research in the interest of applied science and strengthened its Commercial Development arm through which it licenses new technologies for practical applications.

The 2010 Edison Awards are sponsored by TV’s Discovery Channel, Google, The Nielsen Company (a leader in market research and intelligence best known for TV’s “Nielsen ratings”), and Strategyn, a global leader in innovation management.  The Thomas Edison Papers at Rutgers, the State University of New Jersey, serves as a guarantor of the Edison Awards. The Edison Papers since 1979 has cataloged and analyzed the five million pages of documents left by the great inventor, and is the custodian of the criteria of The Edison Awards.  The Edison Papers in concert with the Edison Awards Steering Committee evaluate all Edison Awards entries seeking innovation achievements in the spirit of Thomas Edison.

A complete list of Edison Best New Product Award winners by category and Edison Green Award finalists follows.

2010 Edison Best New Product & Green Awards Winners:


Gold – 3M MPro Mobile Projection Camera from 3M

Silver – OnStar Stolen Vehicle Slowdown Technology from OnStar

Bronze – iRa C3 Portable Video Monitoring Software from Lextech Labs

Bronze – LiveScribe Pulse SmartPen from Livescribe Inc.

Electronics & Computers

Gold – Littmann® Electronic Stethoscope Model 3200 With Cardioscan, from 3M and Zargis

Silver – CarMD Handheld Car Tester from CarMD

Bronze – Zeo Personal Sleep Coach from Zeo Inc.

Science & Medical – Standard

Gold – The Harmonic Blade for Endoscopic Surgery from Ethicon Endosurgery

Silver – Volusonâ E-Series Ultrasound System from GE Healthcare

Bronze – Compasâ Prosthesis Alignment System from Orthocare Innovations

Science & Medical – “Game Changers”

Gold – MicroChips Illumeä Continuous Glucose Monitoring System from MicroCHIPS

Silver – MicroJet Transdermal Drug Patch from Corium International

Bronze – Nanomaxx Handheld Ultrasound System from Sonosite Inc.

Consumer Packaged Goods – Personal Care Segment

Gold – Alwaysâ Infinity Feminine Protection from Procter & Gamble

Silver – Cover Girlâ & Olayâ Simply Ageless Foundation from Procter & Gamble

Bronze – Full Thickening Hair Cream from Living Proof

Consumer Packaged Goods – Foods Segment

Gold – Betty Crocker Gluten-Free Mixes from General Mills

Silver – Healthy Choice Fresh Mixersä from Con Agra

Consumer Packaged Goods – Household Segment

Gold – Purex 3-in-1 Laundry Sheets from Henkel

Silver – Bounce Dryer Bar from Procter & Gamble

Bronze – Scrubbing Bubbles Toilet Cleaning Gel from S.C. Johnson

Consumer Packaged Goods – Consumer Drug Segment

Gold – Alignâ Probiotic Food Supplement from Procter & Gamble

Silver – Zyrtecâ Allergy Treatment from McNeil Consumer Healthcare

Bronze – Latisseâ Prescription Medication for Eyelash Regrowth, from Allergan

Media & Visual Communications

Gold – Kindle II Digital Reader from

Silver – Nook Digital Reader from Barnes & Noble

Bronze – iFood Assistant from Kraft

Industrial Design

Gold – Sole Power Roof Tile from SRS Energy

Silver – Motorola APXä 7000 First Responder Radio from Motorola

Bronze – Pilarâ Kitchen Faucet with Touch20 from Delta

Lifestyle & Social Impact

Gold – GE Hybrid Water Heater from GE Consumer & Industrial Appliances

Silver – The Edison Nation Open Innovation Network from Edison Nation

Bronze – CCA Software Suite for Non-Profit Organizations from CCA Global Partners

Energy & Sustainability – Sustainability

Gold – Prima Bottled Water Packaging from Primo Water

Silver – 100% PCR Clamshell Packaging from Earthbound Farm

Bronze – Natura 100% Zero-VOC Paint from Benjamin Moore

Energy & Sustainability – Energy

Gold – Honeywell Wind Turbine Gearless Blade Tip Power System from Windtronics

Silver – Quantum Lightä Optics from QD Vision

Bronze – OPOWER Software and Marketing Program from OPower

Living, Working & Learning Environments

Gold – Affordable Housing, from The Phoenix Commotion

Silver – Affordable Green Housing, from Builders of Hope

Bronze – WorkSpring from Steelcase


Gold – The Tata Nano Automobile from Tata Motors

Silver – The Brammo Enertia Electric Motorcycle from Brammo, Inc.

Edison Green Award

Game-Changer Award: The City of Greensburg, Kansas

Gold – Kohl’s Department Stores

Silver – TerraCycle

Bronze – Parducci Cellars

Full details about each of the 2010 Edison Award winners are available online at




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