Brammo in Entrepreneur Magazine

Entrepreneur Magazine has just published an article about electric motorcycles which features Brammo, Zero and Mission’s contributions to the market.  Although it seems to me that much of the article focuses on Brammo, its CEO Craig Bramscher, and the Enertia (which “comes in different colors” eh?), the top of the article features a picture of Zero’s CEO, Neal Saiki, with odd, boxy objects in his pockets.

Anybody know what those are?  I’m guessing, “extra batteries” but it’s a bit of a mystery.  Although I can’t tell if Bramscher has anything in his pockets, if he did, it would be edible.  I keed, I keed.

Some choice quotes about Brammo and about the TTXGP motorcycle racing series from the article (written by LA Times reporter, Susan Carpenter) :

The Brammo Enertia is green. Not just any shade, but one that is eye popping, verdant, almost alive. It’s a sledgehammer of a color for a zero-emission motorcycle that walks the greenie talk even further with an outer shell made from recycled water bottles.

But the e-bike is about to get some hair on its chest. Electric motorcycle racing comes to the U.S. for the first time this month, when the European  TTXGP moves to Sonoma, Calif.

As of January, Brammo, which has received $15 million in venture capital since setting up shop in 2002, had sold just 100 of its $7,995 bikes through the six West Coast Best Buys that so far are carrying it. But CEO Craig Bramscher sees “a hunger and interest” for its products globally and is making plans to meet that demand. He’s in the process of raising an additional $30 million, which will be used for R&D and to increase production as Brammo rolls out new models at additional Best Buy stores and in overseas markets.

Bramscher’s techie take on the motorcycle comes naturally. The Harvard-educated designer ran several computer businesses over the past 15 years, beginning as a consultant and ending as the founder of the software developerDreamMedia, which Bramscher sold to US Web in 1997, during the dotcom heyday. The exit yielded a lot of cash–about $10 million–and helped fund what many consider to be the frontrunner in the e-motorcycle market race.

Until I twisted the grip. That’s when the real pleasure of an electric kicks in, in all its torque-y, G-force glory. It’s incredibly fast off the line–so fast, in fact, that I’d put an e-bike on the line next to almost any gas-powered motorcycle or car and feel confident that I’d win a green-light skirmish on takeoff.

Make sure to read the whole article at Entrepreneur.  It has much more on the Brammo story and some info on the other bikes that may or may not shed light on the answer to the question – Is it safe to charge the batteries when they’re still in your pockets?



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