Get set… GO! Brammo Enertia now $7995

Brammo just announced a whopping 33% price reduction: From $11,995 to:


That’s cheaper than a toaster.

(I mean, a really BIG toaster)

Time to seriously consider buying one of these sweet bikes.

Also, you need to consider the 10% Federal tax incentive, which would bring the price down to $7,195.  The presser mentions the 0% financing on a 24 month payment schedule through Best Buy, with $2000 down payment.  That would make your payments only $249 a month.  That’s almost my monthly gasoline bill for my Landcrusher SUV.

Is it time to buy?

I don’t know.  Let’s go to the graphs:


Enertia Pricing, yesterday and today:

Wes Siler of just broke the news.

So what’s enabled the price to come down? “It’s the whole electric vehicle ecosystem,” says Craig, “this pricing breakthrough is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology.” As the company has refined its production process and established a base of demand for electric transportation, it now knows it can invest in making more motorcycles and selling them at a lower cost.

Congratulations to Brammo on figuring out how to do this.  According to the article,

Brammo produced its 100th motorcycle, meaning the Oregon-based production line has passed its initial shakedown tests and is now capable of producing up to 10,000 bikes per year.

By the way, here’s the press release, for posterity’s sake:

Brammo Introduces New Price For The Enertia Plug-In Electric Motorcycle, Now $7,995
The 33% savings is a direct result of engineering advances

Ashland, Oregon – November 10, 2009 – BRAMMO <> , maker of plug-in electric motorcycles, announced today it is dropping the price of the all-electric BRAMMO Enertia powercycle, to $7,995.  Customers are also eligible for a 10% federal income tax credit, further reducing the price to $7,195.

“While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology,” stated Craig Bramscher <> , founder and CEO of Brammo.  “The Enertia is consumer electronics that you can ride and BRAMMO’s engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company.”

Today, qualified customers can walk into select Best Buy stores and with a $2,000 down payment, ride out on an Enertia for $249 a month with 24-month no interest with payments financing offered through Best Buy.  The Enertia can also be purchased direct from <> in select states where the product is not yet available at a Best Buy.

The BRAMMO Enertia powercycle is the ideal commuter vehicle as it blends an exhilarating ride experience with environmental consciousness and low operating costs. The Enertia has a top speed of over 60 mph, has a range of 42 miles and charges in about four hours by plugging into a standard wall outlet—all while using less than a dollar in electricity per 100 miles ridden.

“With this price reduction Brammo has positioned electric vehicles for the mass market and consumers can now be part of a solution to the transportation crises that America is facing,” said Bramscher.  “The wait is over, consumers can now buy an EV that is price competitive with a gas burning alternative and enjoy reduced maintenance and substantially lower ownership costs.”

Fans and media can follow Brammo on Twitter @BrammoSays <>  and on its Facebook fan page, Brammo Powercycles <>


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  1. #1 by travis on November 10, 2009 - 5:06 pm

    DUDE, THATS AWESOME!!! If I weren’t building one, I’d jump at the chance… I might actually consider it after I’m done…..

    there’s also tax incentives for each state for charging stations and alternative fuel vehicles…. so don’t forget those.

  2. #2 by jpm on November 10, 2009 - 10:53 pm

    very nice! way to go brammo!

    I have a feeling the price reduction really had to do with battery costs.

  3. #3 by Cali Biker on November 11, 2009 - 12:20 pm

    I have a feeling the price reduction really had to do with they weren’t selling at $12k.

    • #4 by jpm on November 11, 2009 - 12:55 pm

      What do you mean “weren’t” … they’ve been available at best buy for maybe a month. And don’t say they have been available online b/c practically no one will buy a bike from a website without sitting on it.

      In any case, the batts are most of the cost of the bike (Brammo has said that over and over)…. so that’s my guess as to why the priced dropped $4k. But I guess they could have had a massive margin which was cut drastically. I’d be curious to know.

      • #5 by Cali Biker on November 11, 2009 - 2:33 pm

        what I meant was they were for sale, but no one was buying at the higher price. it’ll be interesting to see if they sell at the lower price.

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