Brammo seeks collective nouns

From earlier today:


Brammo CEO, Craig Bramscher is thinking ahead (not an unusual mode for him) about a day when it’s commonplace to see three or more Enertia Powercycle riders terrorizing post-apocalyptic communities enjoying a ride together on a beautiful day.  Oh, sure they already have motorcycle clubs and biker gangs.  My impression is that what Bramscher is looking for is more of something like a collective noun.

Wow… the majority of my millions dozens of readers just responded with the sound of a glazing-over of eyes.  Come on, “collective nouns” are the nouns that describe collections of things:

A pride of lions.

A gaggle of geese.

A herd of WalMart shoppers.


Sorry.  Sometimes I can’t help myself when it comes to inserting early 1980s references.

The need for such a collective noun for Enertia powercycles has already occurred when a group of Brammo folks took several bikes up to the Pearl district in Portland, Oregon.  Brian Wismann (@brammodesigner) tweeted “We’re on a charge up to Portland.”  I thought that “a charge of Enertias” would be a good term, although I also like, “a surge of powercycles.”

Other answers tweeted in response to Bramscher’s request:

“An Environment of riders”




And one clever tweeter answered the question more literally.  What do you call three or more riders of Enertias?  A) Smart.

Any suggestions?  Add ’em in the comments.



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  1. #1 by skadamo on November 9, 2009 - 1:22 pm


  2. #2 by brammofan on November 9, 2009 - 1:24 pm

    LOL. Had to read it aloud: “Pissed infidels.” I don’t think that’s what they’re looking for, but keep trying. 🙂

  3. #3 by Skadamo on November 9, 2009 - 1:54 pm

    Was thinking more “piston infidels” but I’ll go back to the drawing board.

  4. #4 by jpm on November 9, 2009 - 2:28 pm

    You could simply call them a “battery”.

    After all, the word means:

    1. a number of similar things occurring together
    2. a combination of apparatus for producing a single electrical effect

    Or how about…

    “Galvanic gang”

    “petroclastic party” (made up word : petrol + iconoclastic)

  5. #5 by brammofan on November 9, 2009 - 2:51 pm

    @jpm pretty good… but battery also means the unlawful touching or striking of another person. Petroclastic is pretty cool, but kind of like the infidel term, above, it’s got some baggage that is kind of negative. Galvanic gang… maybe you’re on to something there.

  6. #6 by Drew Neil on November 9, 2009 - 4:38 pm

    If you are crowdsourcing the invention of a collective noun on Twitter, you should encourage people to use the #collectivenouns hashtag. All Sorts finds everything tweeted with that hashtag, and tries to parse it. You can even vote for your favourites by retweeting them!

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