In a Brammofan first, I invited Zach Myrow, who was one of the summer interns at Crispin Porter + Bogusky whose services were auctioned on Ebay to the highest bidder (a small business in Ashland, Oregon, that manufactured an electric motorcycle called the Enertia) to fill us in on the details about ShockingBarack Rider #2, Dave Schiff. Here’s his article:
SHOCKING BARACK RIDER #2:DAVE SCHIFF
Time for a lightning-bolt tattoo: Tattoo-clad Dave Schiff saddles up as ShockingBarack’s second rider.
Dave Schiff, a Creative Director at Crispin Porter + Bogusky will be riding alongside Brian Wismann, the Lead Designer at Brammo as they travel from Detroit, to D.C. to shock Barack with the all-electric Brammo Enertia.
The two will be stopping along the route to recharge at the homes and businesses of Brammo supporters all over the northeast.
The grassroots effort is an attempt to show President Obama that powercycles are the future of American transport, and to gain his support.
If there is one man with thighs strong enough to endure the 520-mile journey to the capitol, it’s Schiff. Schiff has spent much of his life on two wheels, but this is the first time the wheels are plug-powered.
Schiff is no stranger to motorcycles and bikes. He’s an avid mountain biker, and dirt biker.
The two-wheeled world isn’t just a hobby, it’s part of his career-life too.
“I was answering telephones at Schwinn Bicycle Company. I was bored, and I started writing an underground newsletter that made fun of all the executives who worked there. I put it on everyone’s chair before they arrived in the morning, and I was pretty sure they would fire me when they found out. As it turned out, it became popular and the CEO’s wife was a huge fan. So they moved me into the marketing department and made me an in-house writer.”
When he applied for a copywriting position at CP+B in Miami, his resume included the marketing position at Schwinn, some spanking-good wit, and a desire to write. His charisma and character helped get him the job, and while most companies would have turned his tattoo-covered body away, CP+B embraced it.
Fast-forward 5 years, and he’s an award-winning copywriter and the Creative Director on Coke Zero. He’s responsible for a variety of campaigns including the Coke-Coke Zero Taste Infringement Lawsuit.
Still up to shenanigans, he doesn’t write an underground newsletter (that they know of) but he is the host of the Mr. Internet Show. The show isn’t really about advertising… it’s more about the strange and often popular things on the Internet, like celebrity draft picks, microwave mania, and reflecto porn.
When he’s not navigating through the interwebs, he’s directing creativity–no small task.
Although Schiff has just started this road trip, his journey with Brammo began in May. He helped direct the ’09 CP+B summer intern class after they were auctioned off on eBay, and bought by Brammo.
Over the 3-month period, Schiff helped them cultivate ideas on everything from product design to mock motorcycle gangs.
While the tattoo-toting Schiff might have been a perfect fit for CP+B, one has to think his encounter with the Secret Service might not be so smooth.
Maybe roseneck should let Brian Wismann make that first impression.
You can follow the two on their journey to the capitol, and maybe witness the first-ever lightning-bolt tattoo in the name of Brammo.
Zach Myrow is currently a senior at Rochester Institute of Technology, majoring in Advertising and Public Relations. Follow him on twitter at @zachmyrow