When I started Brammofan, there were days I had to scrape pretty hard to find a mention of the Brammo Enertia.
The tide has turned.
Last week, Brammo CEO Craig Bramscher returned from a fruitful European trip to appear on CNBC’s Squawk on the Street. He flew to Menlo Park, California for a visit with several Venture Capital firms on Friday.
When asked if he ever slept, Bramscher tweeted: “sleeping is for after the IPO”
On Saturday, he delivered Brammo Enertia LE #6 to Jay Leno.
And then there’s the idea, that became a reality, that has since become a “movement” that is:
I wrote a bit about this on Saturday, but have learned a few points since then. The riders will be Brammo Lead Designer Brian Wismann and CP+B Creative Director Dave Schiff. Wismann is on twitter as @brammodesigner and Schiff is on twitter as @mrinternetshow. I hope to do a post during the week showcasing the two hardy souls. (“Hardy” because it’s October and their route goes through Michigan, Ohio, Pennsylvania and Maryland.) Lead Engineer Aaron Bland will be on the trip as well, following the duo in the BrammoVan.
Their request for places to recharge, sleep, and eat, has been echoed by many, including the “B” in CP+B, Alex Bogusky, who wrote a stirring post on his blog: Is there enough electricity and kindness to reach the White House?
Hillary Lake, a reporter with NBC News in Medford did a piece about the trip:
And if you happen to be in or near Ann Arbor, Michigan tomorrow, the riders will be stopping by Zingerman’s Deli (422 Detroit Street) and will be handing out some free muffins (to the first lucky few) at 10:00 am.
One last thing, if you haven’t gotten your Brammo fix yet, it appears quite likely that Best Buy stores in Los Angeles and San Francisco will be selling them beginning this week.