It’s the downfall of Western Civilization as we know it: Joe Wilson shouting “You lie!” at the President, Kanye West taking the microphone from Taylor Swift at the MTV Video Music Awards, and of course the horror of watching Tom Delay shake his booty on “Dancing with the Stars.”
The latest reminder that our society is deteriorating comes from bnet.com:
Unilever, PepsiCo, Brammo, Glaceau’s VitaminWater and Pernod-Ricard have all recently bypassed traditional ad agencies in favor of crowdsourcing or other commodified creative processes. BNET has noted before how free design software on the web appears to be putting professional creatives out of jobs. Here are five examples of the comodification [sic] of creativity that threatens the agency and design businesses:
Electric motorcycle maker Brammo recently gave out prizes of $1,000 to several amateur designers for coming up with a new company logo. (See gallery of the winning designs below.) The competition was staged by Crispin Porter + Bogusky, whose boss Alex Bogusky has previously mused about the death of professional creativity.
Here’s an idea: quit yer bellyachin’ and EVOLVE.
Brammofan loves the creatives, but grows weary of whiners.
On a side note: that opening paragraph of bnet’s groups Brammo with some mighty big players. That is at least one redeeming quality of the article.