Brammo Dials it Down for Next Bike

Kudos to Asphalt and Rubber’s Jenny Gun for this morning’s article on Brammo’s latest product announcement, not-so-secretly (since her article appeared) dubbed the anti-scooter.  Jenny got a look at the new bike and said this:

The Honda Ruckus inspired bike sits low to the ground and hopes to be an electric alternative to the Vespa scooter, which have become increasingly popular here in the US. Brammo hopes to show the public the Anti-scooter in the nexy 60 days, and based on customer feedback, proceede with the final design process.

Asphalt and Rubber ran a picture of the Honda Ruckus with a photo-shopped Enertia logo on it:

Butt-ugly Honda Ruckus

Butt-ugly Honda Ruckus

It’s not too hard to imagine the Ruckus without an exhaust pipe coming out of the side.  Still, it’s hard to imagine that Brammo Lead Designer Brian Wismann would put his name on a design which evokes a mutated cross between late 1970s minibikes, industrial utilitarian Russo-Chinese Frankenbikes, and a toaster.  I guess that’s why the announcement indicated that the bike won’t be released for another 60 days:

Brammo hopes to show the public the Anti-scooter in the nexy 60 days, and based on customer feedback, proceed with the final design process.

Let’s hope that “proceed with the final design process” means something similar to “tell you we were just joking when we showed you a Ruckus look-alike.”  Seriously, if they release something that looks like this, and want to keep their “E-whatever” product naming model, they might want to consider calling it the Brammo Emesis.

Okay, so that’s pretty harsh.  I just recall the first time I saw the Enertia prototype and how there was an immediate connection with it.  Maybe I’ll eventually fall in love with the Enertia’s little sister, too.  Remember that girl you used to date who insisted on bringing her friend along when you went dancing and her friend had a butter face?  You were always trying to find one of your friends who was willing to be your wingman and ask her friend to dance.  That’s kind of how I feel about the “anti-scooter.”

Some other details from the A&R article include word that the bike will be a low speed vehicle, which limits it to a top speed of about 30 mph.  It will have a software-controlled speed restriction on it.  This feature is designed to make the bike available to non-licensed riders.  The article also indicated that Brammo intended the new bike “to be an electric alternative to the Vespa scooter.”  If so, they’ve got quite a bit of sexying-up to do. More information will be provided when it becomes available assuming I can get past my hyperactive gag reflex.

Live at San Juan Capistrano, 6/22/09

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  1. #1 by NomadRip on September 21, 2009 - 11:52 am

    Ruckuses are cool. You have no taste 😛

  2. #2 by brammofan on September 21, 2009 - 11:56 am

    Nomad, it’s awfully early in the day to be inebriated. 😉

  3. #3 by Jensen Beeler on September 27, 2009 - 9:56 pm

    Having seen the Anti-Scooter, I should clarify that the inspiration from the Ruckus would be more from function/aspirational point-of-view, and less from an aesthetic similarity. I’ve probably already said too much, but that would be my take on it.

    They key take-away from this article should be less on what the bike is inspired on, and more about the fact Brammo is squarely looking to capture the non-motorcycle licensed market segment. In fact, Brammo’s entire business plan to-date would appear to be centered around indoctrinating people to two-wheels, rather than converting the already faithful.

  4. #4 by brammofan on September 28, 2009 - 5:38 am

    Thanks, Jensen, for the clarification. I was afraid that Wismann had finally cracked under all the pressure.

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