Clue#5: It’s the governor

Oregon governor Ted Kulongoski visited Brammo today, handed them a check for a cool hundred grand (for training … the Geek Squad?) and watched while Brian Wismann wowed everyone with the quiet power of the Enertia.
Pics later, when I’m not trying to do this from my phone.

Updated, with Pics!:


Governor Ted Kulongoski, with the Brammo Enertia

Brammo CEO Craig Bramscher with Oregon Gov. Ted Kulongoski

Brammo CEO Craig Bramscher with Oregon Gov. Ted Kulongoski

Brammo Lead Designer, Brian Wismann, puts the Enertia through its paces for the Governor

Brammo Lead Designer, Brian Wismann, puts the Enertia through its paces for the Governor

And this news item, covering today’s visit, thanks to the Portland Business Journal with notably new info in BOLD:

Oregon gives Brammo $100,000

An Ashland electric motorcycle company received a $100,000 state grant Monday as Gov. Ted Kulongoski toured two electric vehicle startups in southern Oregon.

Brammo Inc. was issued the grant through Kulongoski’s Strategic Reserve Fund. The company will use the money to help grow the company’s work force to more than 300 workers in the next two years.

Brammo employs 53 and plans to grow to 247 by the end of 2010 and more than 350 by the end of 2011.

The company plans to invest $51 million over the next five years to produce its all-electric motorcycle called the Enertia. That includes an $18 million headquarters and production facility in Ashland.

The company hopes to initially manufacture about 5,000 of its motorcycles in the first 12 months of production and grow to more than 45,000 by 2012.

Brammo has an agreement in place with electronics retailer Best Buy to market and sell the bikes, which will start at $12,000 each and later drop to $6,500* once the company reaches full production. Brammo is also working on an entry-level model called “Encite” which will retail for $3,500* or less.

Kulongoski also toured Ashland-based Barefoot Motors, a startup that relocated form California in October. The company produces an all-electric off-road utility vehicle for agricultural, industrial and land management uses.

The company launched its assembly operations on June 25 and is producing about 10 of its Earth Utility Vehicles each month.

So, Brammo gets $100,000 for training and to increase the size of its workforce, announces that the Enertia will eventually come down in price to $6500* when they reach full production, and announces that it is working on a smaller electric motorcycle (or scooter?) call the Encite, (not to be confused with Enzyte – warning: turn your speakers down or suffer the consequences to your reputation.)

Update #2

Let’s try this again.  According to a trustworthy source, that $6500 price is actually after all rebates from various government agencies and with leasing the batteries separately, a program that has yet to be rolled out.

And, likewise, that $3500 price quoted in the article for the Encite is if the buyer leases the battery separately. The actual (targeted) retail price is more like $4995.

Hopefully, we’ll hear more about the battery leasing program in the coming days or weeks.



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  1. #1 by skadamo on September 1, 2009 - 9:25 am

    Wow, that is great news. I assume the rebates mentioned are for the states with the largest rebates considering all states are different. Thanks for the update. Exciting stuff. Looking forward to the lease information.

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