Breaking: One Reason for Enertia-Day Delay

Enertia Day coming soon… REALLY!

Why has month after month (after month) passed with the unrealized promise of the Brammo Enertia appearing on the Best Buy showroom floor?  Here’s the answer:


A quick look at some public records today reveals that two Best Buy stores in Portland, Oregon  (Cascade Station and Jantzen Beach) have just (as of August 13, 2009) been granted the status of “Dealer” of the Brammo Enertia by the Oregon Department of Motor Vehicles.

It appears that state law governing the definitions of “vehicle” and “dealer” has been one of the hold-ups in the Brammo launch.  At least for those naysayers who argue that the Enertia is some sort of glorified electric bicycle, we and the State of Oregon strongly disagree.

What does it mean?

The granting of a Dealer license by the Oregon DMV to Best Buy means, at its most basic, that Enertia Day (the day on which the Brammo Enertia makes history by appearing as an item for sale on Best Buy’s showroom floor) is VERY CLOSE.  Really.  I mean it this time.  Maybe this week, even.

If you’re a bit of a visionary, the granting of a Dealer license means that, for the first time in, perhaps, a generation, a new national motorcycle dealership is being born in the United States of America.

And if you’re a cynical s.o.b. like me, you’re shaking your fist at the “man,” the bureaucracy, for clinging to a system designed for internal combustion engines and applying it to a new type of vehicle, a new type of retail marketing, and a new wave of business.  You also might be saying a few choice words to the bureaucrat who’s at least partly responsible for delaying the E-vent.

Update: Enertia gets EPA Label

In yet another piece of redtape slashed, Brian Wismann just posted this picture on Twitter.  It is the label that each production motorcycle sold in the U.S. is required to display:


That says, “Battery only electric” under “emission control system.”

Anybody know what other labels, regulations, blessings, potions, etc. that this bike needs before someone can buy one at Best Buy?


New pics posted by Wismann provide further evidence that E-day is at hand:



I hope they left some breathing holes for that creature.

Portland Bound?  I’d put money on it.

Update #3:

@brammosays posted at about 2:00 PM:

Brammo trucks pulling out of ashland….

A few minutes later, @brammodesigner posted “With this cargo…” and the following picture:


I’m not sure, but I think I count three crates.



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  1. #1 by Craig Spirko on August 25, 2009 - 7:21 pm

    Any word on California E-Day? Does Brammo have to go through DMV nonsense for each state?

    • #2 by brammofan on August 25, 2009 - 7:55 pm

      I would guess that Best Buy and Brammo will have to go through this kind of “DMV nonsense” for each state. Probably other sorts of nonsense as well.

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