“Polarizing bit of silliness”

Adweek.com mentions the CP+B Interns’ Video


This, from the “Freak Week” article on Adweek.com:

You may recall that Crispin Porter + Bogusky held an eBay auction in May to offer the services of its 38 summer interns. Well, a company called Brammo, which makes electric-powered motorcycles, won the auction by ponying up $17,655 — not a bad price for 12 weeks of work by 38 people. (That’s a measly $39 per week per person.) Well, Brammo is now seeing the fruits of the kids’ labor, and it includes, bizarrely, a rap-music video about the trials of interning — a polarizing bit of silliness in which Brammo’s Enertia bike makes a cameo. Hopefully Brammo is getting more work out of these kids, because not everyone loved the rap. Wrote one AdFreak reader: “I’m in my late 20s, and I can say without reservation that I hate young people.”

Looks like the video has more than 51,000 hits as of this morning.  Not too shabby, if you ask me.



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