Best Buy, the retailer that will be selling the Brammo Enertia powercycle in stores soon, recently announced its “twelpforce.” TechCrunch does a good job of explaining the concept:
This is an interesting one: consumer electronics retailer Best Buy is encouraging hundreds of employees to handle online customer service and company promotions via Twitter, even airing commercials not mentioning their own website but merely the URL of the profile they created on the micro-sharing service (two spots embedded below). The new service, dubbed Twelpforce, was debuted over the weekend but so far hasn’t garnered a lot of online buzz, let alone followers on Twitter (currently at around 1350). I’m sure that will change soon enough.
I decided to test it out. At 8:03a.m., Central time, I tweeted the following:
I’ll keep you updated on the response, if any.
Wow. That was quick. At 8:13 a.m., I received the following:
Ten minutes. Nice job, @twelpforce! Still an unsatisfying answer, but the quick turnaround was great.