With a Tweet instead of a bang or a whimper, we get to see what $17,000 + buys in the area of “advertising intern services.” As a bit of background, this story is all about the ad agency Crispin Porter + Bogusky putting its interns on Ebay so anyone could bid on their services. After the smoke cleared, the winning bidder was Brammo, with a bid of $17,655. This was news when it happened, back in early June. Since then, mostly silence, except for the occasional assembly-line picture posted by @bogusky.
Today, with this tweet, the Brammo campaign starts:
So, for those who might be twitter-shy, I’ll be posting updates as they come off the wire (with my commentary in red. ) :
zachmyrow Maybe people should walk to Best Buy and then drive their Brammo home. The brammo walk of excited powercyclists. #behindbrammozachmyrow: All motorcycle commercials say the same thing: we’re really *ucking loud. BUT, silence can be useful too. #behindbrammo
akugel: it’s pretty much a smartphone you ride. they’re working on it being able to fold up into your pocket, jetson’s style. #behindbrammo
TheMackerman: @sweetsarahh it’s clearly stephen hawking: two wheels, high tech, and the result of years of scientific research… but cooler
sweetsarahh: hmm… can the enertia take you through the black hole? http://tinyurl.com/nrlc3b (expand) #behindbrammo @TheMackerman
Ha… that was a link to the Superbike race from Tron.sweetsarahh: lets recruit followers to @brammocraig @brammofan @brammosays theres some cool stuff to be learned in the world of powercycles #behindbrammo
(why, thank you, sweetsarahh!)
Okay, so I’m not exactly sure who the “factory-approved” interns are, so be forewarnedzachmyrow: RT ohsnapattack (@zachmyrow) we need a definition for the term Brammoed. Like “oh snap, you just got brammoed.” #behindbrammo
brammofan: I wonder if CP+B interns are aware of the effect of MJ’s funeral on twitter. The fail whale may do a belly flop on #behindbrammo.sweetsarahh: aware but optimistic nonetheless. no fail whales 🙂 RT @brammofan The fail whale may do a belly flop on #behindbrammo.sweetsarahh: RT @Mai_Randomness: Happy 16th Birthday to you. Ditch the car license. Grab a Brammo. #behindbrammo
GiroMunda: on-board cameras to download images to travel blogs? Bill Bryson will be rushing in Best Buy to get a Brammo before we know it #behindbrammo
GiroMunda no Kawasaki-get Enertias for the 2010 Tour de France. or have a Tour de France onBrammo, they already have it onskates #behindbrammoTheMackerman: weighing in on the design for a pretty cool sound design project coming up for the enertia powercycle #behindbrammo
We’ve been hearing about this “sound contest” for a while. Definitely hope Brammo gets on this.
brammofanCome on, interns, the Power is YOURS. Try this: I wish MJ could have sung that Free Willy song riding to KFC on an Enertia #behindbrammoJust in case you’re wondering, twitter has a “trending topics” list that is updated throughout the day. At the moment I sent that tweet, MJ, KFC and Free Willy were in the top three.
GPeezy: Who IS this mysterious @brammofan? At the very least a Visionary customer, I hope. Props for the #behindbrammo plugs.
Suddenly, a rush at 2:50pm CT. It’s getting tough to follow, and tough to read, probably. Might have to quit soon.
wjessewright: Despite being in production, pretty cool that I get to work on creative comps for in store experiential for Brammo. Saweeet! #behindbrammo