Buzz Building on Brammo at Best Buy

Lots of news articles over the past couple days about the Brammo Enertia going on sale at Best Buy this month.  Looks like the originally-reported sale debut, July 5, has been delayed a bit.  No official word on when the new, actual, for-real day will be, but Brammofan-watchers will be among the first to know.

The Wall Street Journal reported that Best Buy:

is throttling up the venture this summer with the introduction of the Brammo Enertia, a futuristic electric motorcycle that can travel 45 miles at speeds of up to 50 miles per hour and plugs into a standard wall outlet. Best Buy wouldn’t disclose when it will begin selling the motorcycle, but Brammo Inc. representatives said it would debut in a Portland store this month.

And, this morning, the Los Angeles Times said:

This month it will broaden its electric vehicle offerings with the first electric motorcycle to be sold in a brick-and-mortar store — the Enertia by Brammo Inc., an Ashland, Ore., company in which Best Buy Co. Inc. has invested $10 million.

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Test rides are available in the parking lot, just outside the store’s car-stereo installation bay.

“Most customers see the bikes for the first time when they walk in the store. People aren’t sure how to take it, but they’re definitely really excited. They ask a lot of questions,” said Martinez, who has sold eight EVs in the month her store has been offering them.

Coupled with this accurately-reported news was an item on this morning which said that the bikes were on sale currently at the Portland, OR Best Buy.  Many readers picked it up and proceeded to tweet it, mercilessly.  Unless Brammo slipped this one under the Brammofan Radar, it’s just another example of, dare I say it: false information on the Internets.


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