Brammo CEO Bramscher on Fox Biz News – Now, with Video Goodness!

Finally found a video file of the segment Brammo CEO Craig Bramscher appeared on with Brian Sullivan of Fox Business News on June 8, 2009.  Skip to 1:00 for Bramscher’s first appearance:

Here’s the noteworthy quotes and quotable notes:

Sullivan: This thing is a REAL motorcycle.  At least it feels that way

Bramscher:  We started from a clean sheet of paper and we said, ‘if a motorcycle is electric, how is it different?’  . . . It still has the great components: forks and brakes, etc.,  but it’s 100 percent new.

We’ve speed-limited it to 55 mph .[so it can achieve a] range of about 45 miles.  According to NHTSA [National Highway and Traffic Safety Admnistration], the average commute is about 26 miles.  Plug it in and it is recharged in about 3.5 to 4 hours.

It’s $11,995, but you get a 10 percent discount at the federal level in the form of a tax credit and most States [have or are  working on] additional tax credits.  Essentially, the batteries cost a lot of money and we need to offset those until the technology catches up.  The battery life is about 60,000 miles.

Sullivan: We’ve heard a lot about the dream of the electric car that keeps getting pushed off.  Any chance that July 5 [the date the Enertia shows up for sale at the Portland, Oregon Best Buy] is going to pushed back, or are you guys locked in?

Bramsher: We are locked in.  We are ready to go.  It’s taken about a year and a half to bring it into production.

Sullivan:  Let’s say I didn’t care about the length of the battery, how fast can it go? [note: I like the way Sullivan thinks!]

Bramsher mentions the two TTR bikes on the Isle of Man at the TTXGP, and says that they can go 90 – 95 mph.  ( We know that the bike was clocked at 85.5 mph at the Sulby speed trap during the final race).

Sullivan: I’ll tell you, this thing is very solid.

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  1. #1 by Denise Eilers on June 18, 2009 - 4:13 pm

    What a great company my daughter Risa works for!

  2. #2 by Risa Banks on June 25, 2009 - 2:13 pm

    Thanks, mom! They are a great company to work for 🙂

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