Finally found a video file of the segment Brammo CEO Craig Bramscher appeared on with Brian Sullivan of Fox Business News on June 8, 2009. Skip to 1:00 for Bramscher’s first appearance:
Here’s the noteworthy quotes and quotable notes:
Sullivan: This thing is a REAL motorcycle. At least it feels that way
Bramscher: We started from a clean sheet of paper and we said, ‘if a motorcycle is electric, how is it different?’ . . . It still has the great components: forks and brakes, etc., but it’s 100 percent new.
We’ve speed-limited it to 55 mph .[so it can achieve a] range of about 45 miles. According to NHTSA [National Highway and Traffic Safety Admnistration], the average commute is about 26 miles. Plug it in and it is recharged in about 3.5 to 4 hours.
It’s $11,995, but you get a 10 percent discount at the federal level in the form of a tax credit and most States [have or are working on] additional tax credits. Essentially, the batteries cost a lot of money and we need to offset those until the technology catches up. The battery life is about 60,000 miles.
Sullivan: We’ve heard a lot about the dream of the electric car that keeps getting pushed off. Any chance that July 5 [the date the Enertia shows up for sale at the Portland, Oregon Best Buy] is going to pushed back, or are you guys locked in?
Bramsher: We are locked in. We are ready to go. It’s taken about a year and a half to bring it into production.
Sullivan: Let’s say I didn’t care about the length of the battery, how fast can it go? [note: I like the way Sullivan thinks!]
Bramsher mentions the two TTR bikes on the Isle of Man at the TTXGP, and says that they can go 90 – 95 mph. ( We know that the bike was clocked at 85.5 mph at the Sulby speed trap during the final race).
Sullivan: I’ll tell you, this thing is very solid.