Posts Tagged HellForLeather
Thanks to Wes Siler, Azhar Hussain, Brian Wismann, Alex Tang, and others for helping me with an article on the subject of the TTXGP and the tantalizing idea of a spec class to help fill the grid. Pick up a copy of Hell For Leather Magazine at your local news stand, or just read it on their website. If you don’t subscribe, however, you’ll miss out on the skewering I expect to receive in the comments. Pony up the cash, as it’s well worth the cost of admission.
What is a motorcycle doing inside a bar?
This is my Brammo Enertia and last night it was causing a bit of a ruckus at the Lucky Brewgrille in Mission, Kansas, during the monthly meeting of the Heart of America Motorcycle Enthusiasts club (HOAME).
The man who introduced me at the meeting and who has ridden my Enertia said this about the bike:
“I can answer the most important questions. You don’t need to ask Harry.
Is it a ‘real’ motorcycle? Yes.
More importantly, is it fun? Yes.”
With that understated but poignant introduction, I began talking about one of my favorite subjects.
It started innocently enough, with me turning on the bike.
“It’s on.” Noiseless. Odorless. The only indication of the mayhem yet to come was the row of blinking green lights at the top of the dash.
I did my usual schtick, telling the story of how I came to be the owner of this fine bike, and how it was able to easily handle my daily commute without having to recharge during my workday.
And then the questions began:
Q. What’s the range? – 40 miles.
Q. What’s the top speed? – 60+ mph (but I mentioned the 2011 models, of course, especially the Empulse with its 100mph top end)
Q. How much does it cost? $7995 (but I had to mention the various incentives available, depending on what state you lived in)
The questions came fast and steady, without anything I hadn’t heard before.
After the meeting, however, most of the guys stuck around and talked to me about the bike. Finally, one guy asked:
“Can it do a burn out?”
I’d never been asked that question before. Here’s the answer:
Yes, apparently it does.
Even though I’d been a member of this club for a few months, they never seemed to know what to do with me. After the hooning event, however, there was a bit of a transformation. My status went from “suspicious outsider with alien technology” to “brother . . . from another mother.” At least, that’s what it felt like. Several guys helped me load the bike back up on my hitch carrier (The Brammo Range Extender 1000) and plans were made for test rides in warmer weather.
“Listen to that,” one of them said as I rode down the alley to get the bike into loading position.
“Listen to what?” said another.
After finding the Form D that Brammo filed with the Securities and Exchange Commission yesterday, I wrote a short post, at the end of which I indicated that today we’d look at some of the names listed on the form.
Under the “Related Persons” of the form are the following men, listed as Directors:
Kuk Yi is a Vice President at Best Buy and is also a Managing Partner at Best Buy Capital. Best Buy Capital, the Venture Capital arm of Best Buy, was a major part of the $10 million Series A offering Brammo received in 2008.
Brian Wawro is the Senior Vice President of Investments at Chrysalix Energy, the other VC fund that provided a sizable chunk of Brammo’s 2008 funding.
Bruce Gilpin is the Chief Financial Officer of Brammo. According to my sources, he’s the one responsible for the “Re-use paperclips” sign on the office supplies cabinet at Brammo. Actually, I made that up… but he is a big part of why Brammo is what it is today.
David Kurtz - According to Sustainable Business Oregon, Kurtz is with Alpine Inc., an oil and gas investment firm out of Oklahoma. You might be wondering why an oil and gas firm in Oklahoma want to invest in a little electric motorcycle company in Oregon. Wonder away.
According to Hell For Leather, Brammo hopes to go public one day. ”One of the goals of the company is to be super capital efficient and get to profitability with as little capital expense cost as possible,” said Bramscher. “That is why leveraging partners like Flextronics to their highest and best contribution is critical and a huge differentiator for Brammo.”
… and some other, less interesting bikes. They’ve spread the review over a couple of pages, but I know what you true Brammo Fans are looking for, so let’s cut straight to the chase (on page 2 of the review). (thanks to Wes Siler of hellforleathermagazine for doing his usual, yeoman’s job of putting together a lot of information into one great post):
Friendly looks, slick packaging and quality components combine to elevate the Enertia above its electric competition. Of all the bikes here, this is the one that feels the most expensive, but thanks to the economics of scale, it’s actually one of the cheapest. Brammo just put the Enertia into mass production at its new factory in Oregon and is selling the bikes through select Best Buys throughout the West Coast. Slightly slower than the competition from Zero, but you won’t notice because the throttle feels so much more natural; the Brammo accelerates predictably and smoothly. Striking a form that’s somewhere between roadster and cruiser, the Enertia is a comfortable, agile bike that’s near perfect for the cut and thrust of urban riding.
|Road legal:||Yes||License type:||Motorcycle|
|Top speed:||65 mph||Power:||18 hp|
|Range:||45 miles||Battery:||Lithium-ion phosphate|
|Battery capacity:||3.1 kilowatt-hours||Recharge time at 110 volts:||4 hours|
|Best suited for:||New riders who want their first motorcycle to be electric and commuters who want to save money and time.||Info:||brammo.com|